Waxing UnLyrical

FEBRUARY 28, 2011

The use of Twitter among Maltese journalists is still quite rare and I have seen few examples of live-tweeting from events. Another interesting aspect has been watching who is collecting and publishing information. Image: Johannesen via Flickr, CC 2.0.

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Waxing UnLyrical

JULY 18, 2012

The first thing we did was reach out to the foodies in the city to let them know we were coming; so food bloggers, the newsletters that wrote about food, the actual print media food writers to include outlets like the Washington Post , the Washingtonian , and others. How did you start promoting and spreading the word about your food truck?

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Waxing UnLyrical

NOVEMBER 4, 2010

Five easy steps to customizing your 404 page, assuming you’re using WordPress (you in Blogger, or something, I ain’t got nothing for you). Reminder: do not publish this! For example, if your error page reads, “Sorry, you were looking for something that’s not here,&# look for those exact words and select them.

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Waxing UnLyrical

NOVEMBER 10, 2010

Because as the media universe continues on its inexorable changes , bloggers are starting to be just as influential as mainstream media; sometimes, even more so. It’s not quite journalism, it’s full of opinion and bloggers live by their own rules even as the best of them do their utmost to adhere to FTC guidelines.

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Waxing UnLyrical

AUGUST 30, 2011

For example, with Idea Starters I would engage in a deep structured discussion, and with amplifiers I would understand their need to satisfy their readership and provide them with pre-packaged information that they can easily repurpose. I like to say that these tools are in continuous beta.

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Waxing UnLyrical

JUNE 1, 2011

For example, read Kellye Crane ‘s post on ho w she was temporarily homeless during Hurricane Katrina. More than that, though, it’s been eye-opening to see how different people relate to the campaign. Because unlike so many other causes, pretty much anyone can relate to not having a home.

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Waxing UnLyrical

OCTOBER 14, 2010

STEP, TIP] {to, that will, on} [TASK, GOAL] In other words, articles such as 20 Tips on How to Gain Traffic on TheWWWObserver or 101 Steps to Becoming a Better Blogger on Lifehack. An article published on Edutopia titled Lead, Don’t Lecture , outlines teachers’ insights that are in line with these sentiments.

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Waxing UnLyrical

NOVEMBER 19, 2010

Acknowledge the rumors and talk with others through your social media outposts: express your thoughts on Twitter, release a video on YouTube, or publish a blog post. Mark as read Approve comment Hi Herwin--nice case example of crisis communications and reputation management. And my guest bloggers, both frequent and infrequent.

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Waxing UnLyrical

AUGUST 7, 2015

So when you’d research bloggers for outreach, that was a huge factor. For example, take these two posts by Mark Schaefer , indisputably an A-lister. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. So those were part of your core suite of metrics.

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Waxing UnLyrical

DECEMBER 21, 2010

There are several other options, such as Flickr, Tumblr, WordPress, Blogger, etc… even Ping.fm. when I finally hit PUBLISH. While I cant control the conversation taking place where it does (and its interesting to follow it and see it on different platforms), I can control where I publish my original content.

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Waxing UnLyrical

DECEMBER 14, 2010

Another good example from Australia was a journalist called Tom Cowie , who mounted a full social media campaign called Tom Wants A Job, complete with a transparent blog (with all the applications and rejection letters), Twitter handle and Facebook fan page. And my guest bloggers, both frequent and infrequent. Read All About It!

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Waxing UnLyrical

FEBRUARY 8, 2011

If this takes the form of a blog post, it usually includes some kind of disclaimer (“this is my list,&# for example), and a question at the end as to who you would add. For example: Obvious: Share their content. And my guest bloggers, both frequent and infrequent. There are some obvious and not-so-obvious ways to do this.

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Waxing UnLyrical

JUNE 29, 2011

Yes, there are various tools you can use to cross-post your updates, for example, or to automate your updates. Now, I know you can do this through HootSuite, for example, or several other platforms. you can do the same via Post Planner (this doesn’t always work from HootSuite, for example). HootSuite Publisher.

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Waxing UnLyrical

JANUARY 27, 2011

My query made it clear that I wanted examples of success, and how it was being measured. It may have escaped your notice, but more and more media (and bloggers) are working for multiple outlets these days. Maybe this particular blogger had experienced something unpleasant internally as the result of previously accepting a comp trip.

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Waxing UnLyrical

MARCH 7, 2012

And while this is written in the context of media/blogger relations, I believe these elements apply to practically anything and anyone you’re pitching. Imagine you’re the publisher of the most popular, highly-trafficked, blog in the world, that focuses on (this is your topic area). For example: “Pitch: __.”

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Waxing UnLyrical

DECEMBER 19, 2014

So, for example, in the past you would have seen me live-tweet ad nauseam from, say, a marketing conference, or be online all of my weekend waking hours. I’ve read his blog for so long now, yet I’m regularly amazed at the smart content he publishes – not just from himself, but from other bloggers.

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Waxing UnLyrical

JULY 18, 2011

I discovered there were bloggers covering our issues and started to build relationships with them, occasionally passing relevant tidbits and just generally trying to be helpful. Eventually, one of the bloggers I had gotten to know recruited me to Edelman, where he was setting up a practice to do what I had started doing instinctively.

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Waxing UnLyrical

DECEMBER 14, 2012

You know the drill, if you publish a blog (especially one with multiple contributors), tweak this, clean up that, etcetera etcetera. Kirk Hazlett’s posts, for example, often reinforce the strong customer service element in good public relations and how, while “it’s not rocket science,” it does take hard work.

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Waxing UnLyrical

OCTOBER 19, 2015

Research Reveals Success Tactics of Top Bloggers: 11 Trends. What are some great examples of compelling storytelling? Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Data Storytelling: How to Tell a Compelling Story with Data. Please share in the comments below.

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Waxing UnLyrical

JANUARY 26, 2011

For example, if Starbucks buys a “sponsored story&# ad, the status of a user’s friends who check into or “like&# Starbucks will run twice: once in the user’s news feed, and again as a paid ad for Starbucks. Just imagine the ads that might appear with absolutely terrible things being said about the brand. (

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Waxing UnLyrical

NOVEMBER 24, 2010

Now, up to this point, you might be thinking that this all sounds like an elaborate form of blogger outreach. So they brought in the Top 10 STA travel advocates who did not already have an online presence, taught them the tools of the trade and sought to inspire them with existing examples of travel-based social media best practice.

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Waxing UnLyrical

JULY 17, 2015

As a starting point, those responsible for publishing industry-wide messaging celebrating leaders in PR must realize the images they publish of PR leaders can innocuously communicate a message of exclusion across the profession. A strong example of this can be seen on PRWeek ’s 2014 Agency Business Report.

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Waxing UnLyrical

APRIL 4, 2016

How One Blogger More than Doubled Her Comments, Traffic, Shares and Subscribers With a Simple Tweak. 10 excellent examples of user-generated content in marketing campaign s. Here are this week’s selection of posts that might shed some light on the subject. ” 2. So use it to do just that.

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Waxing UnLyrical

MARCH 25, 2015

This is not to say, of course, that prior to the 1900s, there weren’t countless examples of specific individuals using their influence to change or impact public opinion. ” I quote The New Yorker (link above): “I was told they had a dozen men searching the libraries and reading every word I had ever published,” said Sinclair.

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Waxing UnLyrical

APRIL 2, 2016

Corollary: Example. A great example of deeply strategic Social PR? Creativity: Example. Btw – I give you examples of the types of questions you should be asking in the audit worksheet that accompanies the e-guide , so if you want to get a head start, grab it now. Content: Example. Conversation: Examples.

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