I’ve published seven books in the past seven years, five with traditional publishers (Wiley, Penguin, HarperCollins), and the last two I’ve self-published. In this post I give the specific details of all of my sales numbers and advances with the traditional publishers. Image copyright photogl - Fotolia.com The rest of this article is really three discussions: Why self-publish, rather than use a traditional publisher? Why bloggers should self-publish. How to go about self-publishing. Why self-publish? As a joke. MORE >>

Methodology   Wikis  High Tech  United States  Peter Kim   Bayer   Berocca Blogger Relief pack   Blog/Blogging  Healthcare  United Kingdom  John Galpin   Bank of America   Medal Me! For an additional 500, be sure to visit Master List 2.  And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis  Automotive  United States  David Bausola   Ford   Hurra Torpedo campaign   Presentation sharing  Automotive  United States  Philippe Deltenre   Ford   Where are the Joneses? Evans   adenin TECHNOLOGIES Inc. Whittemore   ePi Tech Inc. MORE >>

In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). The social media release is used for blogger outreach. bloggers are overwhelmed with pitches and unlikely to write about the company’s press release, the company uses the press release as a hook and offers to write a (informational, non-promotional) guest post on the topic. These links send more traffic to the blog (which the blogger likes) and spread the company’s fame. Digg this! MORE >>

As Michael Stelzner said at Blogworld, “You’re not a blogger, you’re a publisher!”. He had a popular blog, Free Pursuits, but focused on creating a legacy rather then  just  being a blogger. He Some of the best discussions of 2010 came from his blog and I believe that the Million Dollar Blog Project will result in a few more bloggers to watch. Many of his posts contribute to the conversation surrounding many facets of our industry, which encourages related companies to adjust their model to serve bloggers better. Deb is an accomplished blogger. MORE >>

Econsultancy is a client, I’m one of its guest bloggers, I’ve been to Econsultancy events, parties, training sessions and have worked with them in partnership with several of my former and current clients. I’ve argued for years that anyone wanting to see whether publishers could make any money out of the web (especially when it came to trade titles) should look no further than Econsultancy for a shining example. First of all, a giant disclosure. I’ve had a large amount of involvement with Econsultancy over the last few years. It’s a big gamble. MORE >>