Buzz Marketing for Technology

JUNE 27, 2008

Michael Wesch, PhD, an Assistant Professor of Cultural Anthropology at Kansas State University is best known on the net for that video, The Machine is Us/ing Us , which is a great example of how to use the medium to convey a message thats more than just scripted rhetoric, but that has meaning. Side note: great interview with Wesch here ).

Class 274

Class Social Media Web 2.0 Wiki 274

Laurel Papworth

APRIL 9, 2010

Note to bloggers: if you point out fallacies in the way companies do marketing, PR and so forth, you can have pretty intense debates. Examples of cyberbullying behaviour are: teasing and being made fun of. NOTE: for overseas readers, Tim Burrowes is a journalist, ex-editor of B&T magazine and others I guess and now a blogger.

Case Study 104

Case Study Study Blogger Communities 104

Laurel Papworth

AUGUST 1, 2010

So we use real money (which is itself virtual medium of exchange) to achieve frequent flyer points and loyalty card points (also virtual) which we then swap for Facebook Credit to buy virtual items in virtual worlds. FarmVille, for example, has Farm Coins. Facebook could force Zynga to adjust its math.

Facebook 105

Facebook Virtual World Foursquare Banking 105