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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. For example, a discussion of the latest developments in aerospace composites is probably more likely to happen on a niche engineering forum than on Facebook. Workflow capabilities.

Tools 193
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38 Ideas For Your Pinterest Strategy

Diva Marketing Blog

Critical : determine your content direction that goes beyond your brands or company messaging. Board and Pin Creation. Include search engine optimize key words in bio, board and pin descriptors. Build your Pinterest page as if it were a book: boards = chapters, pins = content body. Example: Oscar De La Renta Bridal Show.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Small Business SEO: 46 Experts on the Biggest Mistakes SMBs Make with SEO (and How to Avoid Them) : What have small businesses done wrong in the ways of SEO? Ultimate Blogger’s Guide to Search Engine Optimization : There have been a lot of guides on blogging and SEO, but this is the latest and has good info.

Marketing 264
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An Open Letter to Facebook

Techipedia: Tamar Weinberg

Why not work with small businesses and those affected most by this policy change to find something that would work better for them that does not complicate the process or require a substantial financial investment? When you’re a platform for businesses, having a mutually beneficial relationship could even be a good idea.

Facebook 277
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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Most importantly, Lisa shares the study’s conclusion that “marketers who are new to social media tend to focus on “fast and easy” tactics…rather than on those that show a much higher level of effectiveness (blogger relations, SEO, e.g.). just 4% contains links to non-blog corporate website content. .” 500 companies.