Webbiquity SMM

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Book Review: Social Media Marketing

Webbiquity SMM

Forums and Message Boards (the oldest and second-most commonly used forms of social media). For example, she devotes six pages to why companies shouldn’t rely on interns for their social media strategy or execution. Wikis (Wikipedia, hundreds of specific topic-focused wikis).

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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. For example, a discussion of the latest developments in aerospace composites is probably more likely to happen on a niche engineering forum than on Facebook. Workflow capabilities.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Most importantly, Lisa shares the study’s conclusion that “marketers who are new to social media tend to focus on “fast and easy” tactics…rather than on those that show a much higher level of effectiveness (blogger relations, SEO, e.g.). just 4% contains links to non-blog corporate website content. .” 500 companies.