Convince & Convert

FEBRUARY 26, 2014

Bloggers are a fantastic springboard for such a strategy because they are easiest to search for contextually and granularly as opposed to searching for influencers on other channels. Bloggers also tend to be active on a plethora of channels since they. Read it here if you missed it, it’s a good one! ). Read the whole entry. »

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Blogger Examples Case Study Marketing 152

Hootsuite

JULY 21, 2021

That’s why many businesses are turning to influencers for help in building their audience on Instagram, Facebook, Twitter, or other platforms. In the last few years, it’s become more common for brands to partner with influencers, especially on Instagram. How to find Instagram influencers. What are your brand values?

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Influencer Instagram How To Fashion 135

Buffer Social

JANUARY 10, 2024

I faced this problem when I became a travel blogger and content creator.  Building a brand as a travel blogger hasn’t been easy, especially at the beginning when it seemed like everyone was creating travel content, but instead of letting fear deter me from this path, I saw an opportunity.

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Travel Blogger Marketing Authentication 78

Dave Fleet

JULY 26, 2010

Blogger Policy. Pledge for Bloggers. Employee Social Influence Marketing Guidelines. Corporate Blogging Policy. Fellowship Church. Blogging Policy. Community Guidelines. General Motors. Georgia Tech. Guidelines for Student Blogging. Harvard Law School. Corporate Blogging Policies and Guidelines. Hill & Knowlton.

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Policies Resources Liveworld Social Media 419

Ignite Social Media

JULY 24, 2018

When influencer marketing first started, there weren’t many male influencers. A handful of years back we gave you 100 women bloggers to check out , now let’s see how many men bloggers (now referred to as influencers as they don’t always have a blog) we can find! EarthXplorer. Whose style did you like best?

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Influencer Travel Fashion Blogger 113

Pixlee

JULY 20, 2020

Influencer marketing in 2020 looks very different than it did even one year ago. While on the one hand, brands saw their foot traffic come to an unthinkable halt, ecommerce has flourished, and influencers have proven to be essential in maintaining and increasing community engagement. .

Influencer 73

Influencer Trends Marketing Authentication 73

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. Well then, who are these so-called “influencers?”

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Influencer Campaign Marketing Fashion 100

Convince & Convert

DECEMBER 16, 2014

Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. After a neat discussion with Sam Zivot of Lorna Jane , I now have an awesome example of how these two tactics actually can be complimentary. A huge part of this brand’s marketing strategy is blogger outreach.

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Blogger Fashion Case Study Brands 152

Webbiquity SMM

NOVEMBER 23, 2015

Influencer marketing has become a key component of PR and web presence optimization. Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. ” Perfect!

Blogger 100

Blogger Airlines Hotels Influencer 100

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer has become a bad word. “I

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Influencer Trends Marketing Guidelines 145

agora pulse

OCTOBER 11, 2018

There are a lot of Instagram influencers out there—and not all of them are mega-influencers charging tens of thousands of dollars per post. Because of the growing number of social media influencers, the role of the social media influencer has changed over the past few years. It’s Not (Just) About Money.

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Influencer Features Instagram Hashtag 120

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

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Influencer Social Media How To Campaign 104

Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. Finding the Right Bloggers. So I created one.

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Blogger Case Study Klout Influencer 151

Socialmedia.biz

JUNE 14, 2018

No one expected the impact that social media would come to have on influencing the public’s buying decisions. Many people have turned to social media “influencers” on platforms like Instagram to tell them what to buy, what to wear, where to travel, and what to eat. What is Blogger Outreach and Why Does it Work?

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Blogger Influencer Template Templates 73

Convince & Convert

JULY 9, 2013

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Ok, I admit it, Oprah is an extreme and unlikely example. But how do you actually go about doing so?

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Influencer Strategy Content Marketing 158

agora pulse

SEPTEMBER 21, 2019

Are you seeing these red flags in your relationship with a social media influencer? Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Influencer tweets increase purchase intent 5.2X

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Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Benefits of Great Social Media Influencer Relationships. Influencer tweets increase purchase intent 5.2X The result is over 3.5

Influencer 116

Influencer Social Media ROI Social Media Management 116

Waxing UnLyrical

DECEMBER 5, 2011

A microcosm example of influencers vs ambassadors and the value each can provide to your reputation – or in this case, your client’s reputation. In a recent #pr20chat , we asked a question about the difference between influencers and ambassadors and one thing became very clear. Influencers are often one-hit wonders.

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Influencer Reputation Flickr Loyalty 215

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

Influencer 111

Influencer Marketing Survey Campaign 111

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. How to Identify Social Media Influencers.

Influencer 111

Influencer Social Media How To SEO 111

Convince & Convert

FEBRUARY 26, 2015

Image via BigStockPhoto.com I’ve been writing about, participating in, and talking about blogger outreach for years. My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. The following four examples are both creative and recognizable brands.

Blogger 60

Blogger Case Study Strategy Study 60

Pixlee

DECEMBER 1, 2020

Influencer marketing has emerged as a powerful force for businesses across many industries, and the relationships that brands can build with influencers can create irreplaceable value when executed well. . Non-celebrity Influencers are Underrated. Converting Digital to In-Person.

Retail 60

Retail Influencer Marketing Authentication 60

Later

JUNE 27, 2019

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

Small Business 56

Small Business Influencer Template Templates 56

Later

APRIL 5, 2019

If you’re serious about building a career on social media, you need to have an awesome influencer media kit to share with the brands and businesses you want to work with! What is an Influencer Media Kit & Why Do You Need One? Think of your influencer media kit as your business card, CV, and portfolio of work all in one document.

Template 78

Template Templates Influencer How To 78

Pixlee

DECEMBER 16, 2019

When Content Marketing Institute talked to businesses about their challenges and perspectives on digital marketing, they found that a lot of them saw the value in using influencers. Most B2C ecommerce brands understand that influencer marketing increasingly serves as a foundation for a successful content marketing strategy.

Influencer 54

Influencer UGC Marketing Loyalty 54

SocMed Sean

JANUARY 20, 2022

At the same time, the concept of making money from blogs and earning an income from our social media influence was steadily growing. Bloggers quickly learned they could create eye catching images, post them on to Pinterest along with a central message, and drive traffic from their Pin to their website and/or blog. Don’t get me wrong.

Fashion 130

Fashion iPhone Travel Posterous 130

Later

APRIL 27, 2020

If you’ve ever wondered how affiliate marketing for influencers works, it’s just like when a retail clerk earns a commission for the sales they close, but in a digital way! What is Affiliate Marketing for Influencers? But in general, most influencers and content creators use the cost per acquisition model on Instagram.

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Affiliate marketing Influencer Affiliate network Instagram 62

Janet Fouts

OCTOBER 29, 2012

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Is influence based on number of connections? You may want to start by searching only blogs, or only Twitter or videos for example. Klout , Peer Index or Kred score?

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Influencer Klout URL Social Media 135

Convince & Convert

FEBRUARY 24, 2015

At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Why Bloggers? Bloggers are active on many social channels to stay relevant and to promote themselves.

Blogger 60

Blogger Process How To Influencer 60

Kikolani

SEPTEMBER 24, 2012

Blogger outreach is reaching out to the blogger community to create a relationship that involves you having regular, constructive and mutually beneficial contact with them. What this means is that you keep communicating with bloggers regularly and don’t just get in touch with them, when you want a guest blog to be posted.

Blogger 166

Blogger How To Directory Forums 166

Convince & Convert

JUNE 3, 2012

Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. Reasons Why Online Influencer Outreach is Overrated. First , we tend to confuse audience with influence. The Two Dimensions of Online Influence.

Influencer 155

Influencer Klout How To Blogger 155

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Determining the Value of an Influencer Collaboration.

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Influencer Social Media Nielsen Collaboration 98

Keyhole.co

MARCH 24, 2024

The brand also posts influencer content and shares UGC on TikTok. For example, the above YouTube video talks about how staying with Airbnb feels like you are living in the movies. For example, Airbnb hosted the above contest as a part of their “Home With Open Arms” campaign. Airbnb also promotes its experiences on TikTok.

Communities 59

Communities Social Media Strategy UGC 59

Convince & Convert

MARCH 9, 2016

While once thought of as a fading trend , influence marketing is back and hotter than ever. I’ve worked in influence marketing, working directly with brands looking to connect with their target audience through a trusted source. The appeal of engaging influencers to share your message is centered around trust.

Influencer 60

Influencer Marketing Authentication Social Graph 60

Pixlee

OCTOBER 18, 2017

Influencer marketing has been on the rise over the last couple of years, replacing organic search as the fastest growing online customer acquisition method. What is a Micro-Influencer? Within the influencer realm, there are many types of social influence. 3 Micro-Influencer Characteristics to Consider.

Influencer 43

Influencer Brands How To Fashion 43

Social Media Strategies Summit

MAY 27, 2022

Here’s a simple example of a template that you can use to track time spent on each activity. Here’s an example of a social media content calendar by Airtable. For example, let’s say a food blogger posts regular restaurant reviews and recipes. One of the best types of content to repurpose is influencer-generated content.

Social Media 179

Social Media Strategy Marketing Curation 179

Sprout Social

JULY 8, 2021

And if you’re an influencer, blogger or publisher with a dedicated following, there are likely affiliate partnership opportunities available to you today. Despite the jargon, the concept here is pretty simple, especially if you’re familiar with influencer marketing. ad posts on Instagram. Promo codes in podcasts.

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Affiliate marketing Affiliate network Marketing Blogger 133