Waxing UnLyrical

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3 Smart Thought Leadership Tips for Entrepreneurs

Waxing UnLyrical

If you already have relationships with top bloggers (see Step One), this will be easy. Again, if you want to spreadsheet it, you can segment by the bloggers with the most unique viewers per month and social media followers… or whatever metrics are important to you. Pitch the blogger via email. Social shares.

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Where Does the PESO Model Belong?

Waxing UnLyrical

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. She is the author of Spin Sucks , co-author of Marketing in the Round , and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Guest Post by Gini Dietrich.

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Reviving the Customer Experience – One Food Truck at a Time: Part 1

Waxing UnLyrical

The first thing we did was reach out to the foodies in the city to let them know we were coming; so food bloggers, the newsletters that wrote about food, the actual print media food writers to include outlets like the Washington Post , the Washingtonian , and others. How did you start promoting and spreading the word about your food truck?

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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

But as opposed to celebrities, who are often the brand ambassadors or the “face” of a product or service, influencers can be bloggers, consultants, market analysts, critics or just about anyone who is popular online, even if they do not have a massive follower count. The influencer list included bloggers as well as well-known publications.

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Ten Reasons PR Pros Should Blog

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Fortunately, several hosted platforms can do the heavy lifting for non-programmers and help you create spiffy mobilized websites on the cheap. Mobify is hosted, but still gives site creators flexibility over mobile style-sheets to create unique designs and layouts. Examples of sites using Mobify include Boing Boing and A List Apart.

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Customize Your Blog's Error Page in 5 Easy Steps

Waxing UnLyrical

Five easy steps to customizing your 404 page, assuming you’re using WordPress (you in Blogger, or something, I ain’t got nothing for you). For example, if your error page reads, “Sorry, you were looking for something that’s not here,&# look for those exact words and select them. So here you go.

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