Buzz Marketing for Technology

JUNE 27, 2008

IBM Social Computing Guidelines. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere.

Guidelines 280

Guidelines Wiki Virtual World Policies 280

Socialized

JULY 3, 2009

The best guidance for whether live blogging and live tweeting is acceptable comes from the Fair Use provision of U.S. Factors that affect whether reproduction of a copyrighted work is fair use are: “The purpose and character of the use, including whether such use is of commercial nature or is for nonprofit educational purposes.

Fair Use 184

Fair Use Web 2.0 Guidelines Policies 184

ProBlogger

MAY 3, 2023

As a blogger, it is essential to find your own unique voice and embrace it fully. Similarly, as a blogger, you must build a strong brand around your blog. As a blogger, you can leverage similar approaches to enhance your blogging business. Rights Management Star Wars is a prime example of effective rights management.

Collaboration 37

Collaboration Blogger Apparel Guidelines 37

Convince & Convert

JULY 21, 2010

If your team uses social media at work, particularly for clients, you’ve got to have a policy. Todd Defren and Dell have both shared excellent examples to build from. Remember all the hubbub last fall when the FTC released its Guidelines for Blogging and Social Media ? Know the limitations and the extent here.

Social Media 153

Social Media Policies Consultant Social CRM 153