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Fair Use in the Digital Millennium Copyright Era

The Realtime Report

Fair Use in the Digital Millennium Copyright Era By Jenny Q. Take this year’s Mayweather vs. Pacquiao pay-per-view fight, for example. The high profile fight was streamed by several attendees using live streaming services, an act that clearly circumvents the ability of the events promotion team to monetize its viewership.

Fair Use 119
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Live Tweeting Requires Ethical and Legal Considerations

Socialized

The best guidance for whether live blogging and live tweeting is acceptable comes from the Fair Use provision of U.S. Factors that affect whether reproduction of a copyrighted work is fair use are: “The purpose and character of the use, including whether such use is of commercial nature or is for nonprofit educational purposes.

Fair Use 184
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Harnessing the Force: How Lessons From Star Wars Can Elevate Your Blogging

ProBlogger

As a blogger, it is essential to find your own unique voice and embrace it fully. Similarly, as a blogger, you must build a strong brand around your blog. As a blogger, you can leverage similar approaches to enhance your blogging business. Rights Management Star Wars is a prime example of effective rights management.

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IBM Social Computing Guidelines

Buzz Marketing for Technology

In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. Respect copyright, fair use and financial disclosure laws.

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How to Use Quotes in Your Blog Content Legally and Ethically

ProBlogger

However, using other people’s content inappropriately can severely harm or even destroy your reputation as a blogger. Ethically, you should always give credit to those whose words and ideas you’re using. Never use someone else’s words and present them as your own. But don’t let that worry you. It’s easy to get this right.

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Google Penalizes Copyright Infringers: Are You At Risk?

ProBlogger

In some cases, using work without permission is allowed. For criticizing, commenting, and news reporting, short quotations are considered fair use. You can also use material that’s available in the public domain. Finally, you are allowed to use a brand name on your site under nominative fair use laws.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

If your team uses social media at work, particularly for clients, you’ve got to have a policy. Todd Defren and Dell have both shared excellent examples to build from. Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated.