Five Things Jesus Looks for in a Blog Post
JUNE 22, 2010
Now that I have your attention, this isn’t really about Jesus, but he factors in. I was chatting with a friend about the motivations behind the sensationalistic and predictable headlines bloggers use to attract attention. The simplest explanation is that the system is gamed. could have called it “A Guide to Fair and Effective Social Media Campaigns,” but who would attend that talk? Or four?
FTC to Penalize Questionable Blogging Practices
OCTOBER 6, 2009
Specifically, the agency now requires bloggers to disclose relationships with sponsors, whether the blogger is paid or merely receives “free” products and services; and for celebrities to disclose their paid relationships with sponsors. Yet, in the online review, the blogger writes that the lotion cures eczema and recommends the product for that condition. ’.
How Social Is Your Company, Really?
JULY 6, 2010
Do your bloggers, or appropriate company spokespeople, respond to comments and post these on the blog? These are just a few quick examples of the difference between the tools, which can be static and faceless, and true engagement, which only happens when smart, empowered people step in. So you have a blog, maybe two, a couple of Twitter feeds, a YouTube channel and a Facebook page. Your company is truly social, isn’t it? Everything on the checklist is in place. But none of these things equates to being truly social. Twitter. Company Contact Info. Do you respond?
Debunking Five Social Media Myths
JANUARY 22, 2010
The concept that e-mail is in decline, rather than dead, is too complex for many bloggers, and the technique of declaring things “dead is a tried and true blog traffic generator. Gizmodo, for example, responded with Email is Dead? Certainly there are successful CEO bloggers at major companies, and politicians who use Twitter to communicate with the electorate, like Malcolm Turnbull , Leader of the Opposition in Australia. Mail Is Dead. The blogosphere has been buzzing recently in response to a Wall Street Journal article declaring that e-mail is dead. Oh Really?
A Blog is a Better Social Media Hub Than Twitter
NOVEMBER 6, 2009
Movable Type , which is also popular, offers a free, non-commercial Blogger’s License and several paid, “professional upgrade options. When there’s a buzz out in the blogosphere that your company has shipped a defective product, is closing its doors, or is under investigation for example, a press release on the wire is no longer the fastest or most effective way to to respond. If you’re relying on Twitter as your social media hub, you’re limiting your potential for impact and influence. Who do you see most often retweeted? Mashable. Guy Kawasaki.
Five Examples of Blogging Voices
MARCH 20, 2012
The honest-to-goodness answer is … I have no idea! I’ll attempt a few tips and provide examples of bloggers’ styles that contribute to voice. Five Examples of Blogging Voices . These examples of styles, tone, personality, and delivery contribute to blogging voice. ” These bloggers are all very different from each other. What the heck is voice? Snark. Personal
11 Actionable Writing Tips [+Examples]
SEPTEMBER 1, 2014
When you’re a blogger, statistics are your best friend. Example: It’s a good idea to blog often since 92% of businesses that blog multiple times daily has acquired customers through their blog ( HubSpot ). 2. Example: When writing, shut yourself up in a soundproof room that has good lighting. Example: End with a question and a “Let us know in the comments!”
29+ Actionable Content Writing Tips [+Examples]
JUNE 29, 2016
Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. 1. If you give them specific examples of what to do after reading your content, they’re less likely to go looking for more specific information on other sites. Example: Don’t just tell your readers about that easy-to-make vegan cake that you made. Make Your Content Actionable.
17 Examples of Blog Archives
FEBRUARY 22, 2011
Some bloggers choose simplicity and others opt for snazz. Please click the bloggers’ names above for I frequent their blogs — some daily, others monthly. Thanks. -- Thanks for reading 17 Examples of Blog Archives by Ari Herzog. If you never visited my blog archive , a screen shot is below: Blog archives come in many styles. You can watch it here.
15 Must-Use Words in Your Headlines [+Examples]
OCTOBER 13, 2014
Example: 15 Must-Use Words in Your Headline. 2. Example: 21 Surprising Statistics You Never Knew about Blue Whales. 3. Example: 7 Facts about Volcanoes that Will Blow Your Mind. 4. Example: 8 Modern Brand Building Tactics for Your Online Marketing Campaign. 5. Example: 21 Ways to Make Cooking Simpler in the Kitchen. 6. Headlines. Surprising. Facts. Number]. Tools.
Bloggers Aren’t Just Bloggers: A Solid Example of Multi-Channel Marketing
Convince & Convert
FEBRUARY 26, 2014
Bloggers are a fantastic springboard for such a strategy because they are easiest to search for contextually and granularly as opposed to searching for influencers on other channels. Bloggers also tend to be active on a plethora of channels since they. Read it here if you missed it, it’s a good one! ). Read the whole entry. » social media case studies
57 Social Media Policy Examples and Resources
JULY 26, 2010
Blogger Policy. Pledge for Bloggers. Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. But where to start? As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Here are 57 61 great social media policy templates and resources to use when building your own. Source. Resource.
Are Bloggers Community Managers?
SEPTEMBER 26, 2011
Are all bloggers also community managers? Are Bloggers Community Managers? Some bloggers are (whether they know it or not) community managers; others are new media journalists, content curators, or simply diarists. When a blog collapses, the most common outward culprits are blogger burnout or failure to thrive. So What’s a Blogger to Do? Finance , Yahoo!
Samsung Threatens Bloggers and Provides a Valuable Lesson
SEPTEMBER 6, 2012
Then we had a healthy debate about it and she convinced me it’s something we should all know about and consider for any future blogger relations and/or brand ambassador programs. So here’s the story… Samsung Threatens Bloggers. But a brand ambassador is different than a blogger. For all intents and purposes, bloggers should be treated as journalists.
Blogger Outreach: Three Steps to a Successful Program
SEPTEMBER 27, 2011
Going through the list of questions, there were a lot around finding the right bloggers to pitch for your product or service. Finding the Right Bloggers. There are multiple tools you can use to find the right bloggers to pitch: Vocus (paid). They are the first step in developing your list of bloggers to reach. Blogger Outreach. Cision (paid). Burrelles (paid).
100 Examples of Corporate Social Media Policies
MAY 14, 2011
Blogger Policy. Compilation of Legal Actions Against Bloggers. The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. Organization. Policy Title. About.com.
Four (of the) Worst Practices for Pitching Bloggers
NOVEMBER 23, 2015
Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. Best practices in blogger outreach , social PR, guest blogging and related topics have been covered here previously. It’s also challenging to do well.
How to Own Your Blogger Outreach Process
Convince & Convert
FEBRUARY 24, 2015
At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Because I live in the world of blogger outreach, I’m always asking what other marketers are doing in order to see outside my world and stay an expert. Why Bloggers?
4 of the Best Blogger Outreach Strategies
Convince & Convert
FEBRUARY 26, 2015
Image via BigStockPhoto.com I’ve been writing about, participating in, and talking about blogger outreach for years. My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. To complete that guide, I want to provide a wrap up of my favorite blogger outreach examples from the past year.
Top tips for bloggers and brands
SEPTEMBER 17, 2012
Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Here are some tips for new bloggers to help get the best out of brand relationships: Seattle-area Blogger Meetup Group Photo (2) (Photo credit: Chris Pirillo). Should the blogger tweet throughout the event? Related articles.
What the Best Bloggers Do Right
Convince & Convert
APRIL 24, 2015
So what are the qualities or distinct characteristics that mark these super bloggers, setting them on a plane higher than us lesser mortals? I am inclined to think that entry to this rarefied region is free, as long as you get these three steps just right. Being regular and keeping that blog fresh is one thing that nearly every successful blogger did. Last time I checked , 3.75
Master List ?(A Wiki of Social Media Marketing Examples)?
JUNE 29, 2009
Methodology Wikis High Tech United States Peter Kim Bayer Berocca Blogger Relief pack Blog/Blogging Healthcare United Kingdom John Galpin Bank of America Medal Me! For an additional 500, be sure to visit Master List 2. And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis Automotive United States David Bausola Ford Hurra Torpedo campaign Presentation sharing Automotive United States Philippe Deltenre Ford Where are the Joneses? Evans adenin TECHNOLOGIES Inc. Whittemore ePi Tech Inc.
How This Fashion Brand Found the Sweet Spot in Blogger Relations
Convince & Convert
DECEMBER 16, 2014
Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. After a neat discussion with Sam Zivot of Lorna Jane , I now have an awesome example of how these two tactics actually can be complimentary. huge part of this brand’s marketing strategy is blogger outreach. How Lorna Jane Does it with Bloggers. Meet Sam.
2 Simple But Brilliant Content Marketing Examples from the Great White North
Convince & Convert
NOVEMBER 3, 2013
blogger + iPhone + 15-second video = content marketing success. Simple But Brilliant Content Marketing Examples from the Great White North is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Last week was big for me, as I finally met Taxi Mike in person. What makes Taxi Mike a special content marketer? Taxi Mike is a Youtility. Simple. Useful.
How To Be a Better Guest Blogger
AUGUST 16, 2015
We are open to introducing our readers to new voices by way of guest posts; but, after years of blogging and receiving email requests from wannabe bloggers, I’ve learned that a lot of people don’t understand the difference between blogging and article marketing. Here are 6 real examples of emails that suck: The 6th reason your email sucks: You never researched nor read my blog. Michael Dolen is among a slate of guest bloggers for me. Every blog publisher wants to increase eyeballs and visits. wanted to make sure my topic fits with your theme. Article Marketing.
Why Char-Broil’s Blogger Outreach Program Gives Me the Warm and Fuzzies
Convince & Convert
JANUARY 28, 2014
A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. While these posts are important, educational, and often very funny I had trouble finding positive examples of PR professionals going above and beyond when it came to blogger outreach. Enjoy!
Roadmap to a Bloggers’ Roundtable
SEPTEMBER 12, 2011
Bloggers’ roundtables have been around for a while. Here, then: The what, why, and how of a bloggers’ roundtable. What is a bloggers’ roundtable ? Instead of standing at a podium, the speakers sit by a speakerphone, while the audience—the bloggers—dial into a conference line. When is a bloggers’ roundtable useful ? Technically, it’s a conference call.
5 Strategies to Build a Network of Bloggers and Journalists
SEPTEMBER 13, 2013
Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. For Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. As an example, the 12 Palms Recovery Center maintains a blog that provides information for families and individuals affected by drug abuse.
20 Bloggers to Watch in 2012
DECEMBER 30, 2011
As Michael Stelzner said at Blogworld, “You’re not a blogger, you’re a publisher!”. He had a popular blog, Free Pursuits, but focused on creating a legacy rather then just being a blogger. He Some of the best discussions of 2010 came from his blog and I believe that the Million Dollar Blog Project will result in a few more bloggers to watch. Enjoy! Maria Popova.
Pinterest Basics for Bloggers
MARCH 25, 2012
For example, if I see a pretty wedding dress, I will pin it to my “wedding ideas” board, which is full of images of my favorite wedding-related ideas gathered from various websites. Bloggers can make use of these “clickthrough images” to attract more people to our blogs. Take my favorite chocolate bars, for example: I saw this yummy Snickers bars under the “Food & Drink” category.
How Bloggers Can Benefit From Google’s Rich Answers
JUNE 27, 2016
For example, If we were to type in a particular question: You will see that Google has extracted the information from a third-party website, in this case bbcgoodfood.com. For example, if we were to ask the question: “How old is Malcolm Turnbull?” As an example, if you type into Google: “make money blogging,” you will see problogger.net has the rich answer result and the No.1
What Do the Best Bloggers Have in Common?
SEPTEMBER 10, 2015
If you haven’t read about that many blog success stories , you may or may not know that it is in fact, the blogger’s attitude which plays a major role in the success of any given blog. As a blogger, your mindset defines your attitude. In any case, a blogger must always identify the end-goal before beginning a write-up. Someone you might call a “hobby blogger”. Good luck!
9 Habits of Bloggers Who Have Huge Audiences
AUGUST 18, 2015
If you’re just starting out as a blogger, you’re probably wondering how to grow your audience. The good news is that there’s a lot you can learn from bloggers who have already built an enormous following – no matter what they blog about, great bloggers share a number of habits that make them successful. As a blogger, it’s so easy to waste time. They’re Prolific.
9 Social Media Tools Every Blogger Needs To Know About
OCTOBER 29, 2012
As a blogger, you have to wear several different hats, from creating good quality blog post to trying to spread the word for your blog and connecting with others. From my own personal experience, here are the top 9 social media tools every blogger needs to know about. Often the most popular bloggers are also the most influential on social media sites. Addict-o-matic. Dropbox.
8 Questions for a Big-Time Marketer Turned Influential Blogger
Convince & Convert
JULY 17, 2015
Recently I conducted and published a survey capturing the input of 4,000 of the top bloggers on marketing partnerships. One of the key takeaways was that the majority of bloggers want to work directly with the brands. Bloggers don’t want to be used as a campaign or marketing asset—they do their best work when they are a part of the brand. Waking up at 7:30 a.m.
6 Ways Personal Development Can Make You a Better Blogger
JANUARY 26, 2012
Having a strong self-confidence is essential for any successful blogger. For example, if you want to start guest posting, but are afraid to give it a shot, start by submitting your posts to smaller blogs first. If there are two characteristic that every blogger needs, they are persistence and consistency. Do you know what separates unsuccessful bloggers from successful ones?
How to Leverage the Potential of Blogger Outreach
SEPTEMBER 24, 2012
Blogger outreach is reaching out to the blogger community to create a relationship that involves you having regular, constructive and mutually beneficial contact with them. What this means is that you keep communicating with bloggers regularly and don’t just get in touch with them, when you want a guest blog to be posted. What is Blogger Outreach? Blog Directories.
7 SEO Principles Bloggers Must Remember
Convince & Convert
AUGUST 9, 2012
Most bloggers want their articles to rank on Google, as well as their home page (especially when searching for their name), but probably don’t need “About Me” or “Contact Me” to rank. Clients include Fortune 500 companies and major local corporations. 7 SEO Principles Bloggers Must Remember is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting.
The Complete Bloggers’ Guide to Web Hosting
NOVEMBER 4, 2015
While I fully agree that these three are quality hosting companies, I wouldn’t label them as the best WordPress hosting choice for every blogger. For example, DreamHost is a bit pricey for someone looking for an option that fits into a tight budget. For example, do you plan to upload unique videos, infographics, or high resolution photos? What makes a good web host?
Fetching Friday – Resources Mashup & Baby Blogger on Board
JUNE 15, 2012
10 Free Tools Every Business Blogger Should Bookmark – Explore the free tools out there that will help you be better at business blogging and content creation. Are You Just Another Dumb Blogger? Why News-Style WordPress Themes Are a Bad Idea for Some Bloggers – As bloggers, the theme we use plays a huge role in our brand. The Resources Mashup. Freelancing.