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AUGUST 28, 2012 Why, How and When to Quit FeedBurner
For many years, FeedBurner (acquired by Google in 2006) has been the principal provider of RSS and basic email subscription services to bloggers. So if your blog is at example.com, your advertised RSS feed would be something like example.com/feed and NOT feeds.feedburner.com/example. Thank you so much Phil! It was simple, largely effective, and free. What’s not to like? Now What?
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JUNE 4, 2012 How to Influence People in Online Communities
All of them are smart and savvy bloggers, and we know you’ll enjoy what they have to say! There are many examples of code of conduct statements. For example, Ford Motor Company has their well-known Digital Participation Guidelines which are nice, simple and presented in a way their community can connect with and remember. Why “How to…”? Keep comments engaging.
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FEBRUARY 22, 2011 Open Community Case Study – Food Bank
We’re very excited to be kicking off a regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Big Idea: Embracing the Ecosystem. See, it works! Flickr.
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MAY 30, 2012 How to Apply Social to Conferences
For example: add registrants to a new group on your private community. Some examples: creating a social media guide for conference participants; making sure all slide templates have hashtag information and speakers’ Twitter handles; including Twitter handles on attendee nametags…. Inviting guest bloggers to live-blog the conference? This is how. Use it wisely and use it early.
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FEBRUARY 14, 2012 Why Can’t We Define Public Relations?
Our industry, for a very long time, has used media relations as the example when describing what we do because it’s tangible. [LONG POST ALERT!]. By way of illustration, let’s summarize that conversation for a minute. Gini Dietrich took issue with a post by Steve Cody on Inc. where she believes his definition of PR is too narrow. But it’s doing us a huge disservice. Enter PRSA.
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AUGUST 15, 2012 How to Apply Social to Communications
You may already be concentrating on blogger relations. This is the next level, adjusting for the fact that microblogging (Twitter, for example) has become mainstream. Participate Do you work in the Communications Department? We live in a world where anyone, anywhere, can sound off about anything at any time. Social media demands a new approach from you. This is how.
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SOCIALFISH 500 Social Media Marketing Tips
| FRIDAY, NOVEMBER 2, 2012
needed some income, and fast… Having been a web-based journalist and blogger
in the past, the meteoric rise of social media had interested me for a long time and I was fascinated by the marketing potential of sites like Facebook and Twitter. For example
, the Facebook chapter explains how best to optimize the look and feel of your page, engage with customers effectively, and bolster your reach, while the Twitter section includes information about finding and building relationships with individuals and organizations passionate about your cause. Ah, the beauty of e-books. MORE >>
SOCIALFISH A Tale of Two Communities Part II – Salesforce.com
| THURSDAY, MARCH 3, 2011
This post is the second in a two-part series where guest blogger
Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. The Answers community is an amazing example
of this. Read Part 1 here. We loved Garry’s idea for this two-parter and we welcome any guest post ideas from any of our readers who are interested in digging into Open Community from whatever angle you choose. See [link] for a quick overview. Friendships were made. MORE >>
SOCIALFISH Increase Non Profit Support by Improving Your Social Media Calls to Action
| THURSDAY, MAY 2, 2013
'This is a guest post by Shane Jones, who is our newest guest blogger
and who will be writing a new series about Tactical Tips for Nonprofits for the SocialFish blog. For example
, web design company, WebpageFX , offers this incentive to match whatever employees give to nonprofits by 150-percent. —————— Here’s how to improve your calls to action (CTA). Create the Right Environment. Potential donors (a.k.a. Whatever the reason, make sure they end up in the right place on the call to action cycle. Push or Pull. Hook, Line and Sinker. Urgency. MORE >>
SOCIALFISH Fails, the Center of the Universe, Automating, and Tracking Traffic from Social: 6 MUST READ Posts This Week
| FRIDAY, APRIL 27, 2012
What Does a Washington Post Blogger
Resigning Say About the State of Digital Publishing? This awesome post is a perfect example
of that and why I love NTEN so fracking much. Just another quick roundup of MUST READ posts you may have missed: 1. Maggie McGary) – Maggie has that knack of pushing through to the harder questions when everyone else (including me) just buys what we’re told. All I can think when I read stories like this or hear of similar experiences from my professional peers is “I don’t get it.” socialbiz. socialbusiness. ASAE, WSAE, CMA. MORE >>
SOCIALFISH Marketing In the Round – Q&A Part 3 – Build the Case, Get Buy-in
| SUNDAY, OCTOBER 7, 2012
She also is the lead blogger
at Spin Sucks and, of course, co-author of Marketing in the Round with Geoff Livingston. Re using market research to get executive buy-in – associations are often guilty of saying ” we’re unique, those examples
won’t work for us.” Gini Dietrich is the CEO of Arment Dietrich, an integrated marketing communications firm based in Chicago. This is the first of three follow-up posts related to the awesome Marketing in the Round Think Tank webinar that Gini presented for us as part of our Think Tank Summer Series. MORE >>
- Top blogger-tastic takeaways from #BWENY SOCIALFISH | MONDAY, MAY 30, 2011
- Your turn. SOCIALFISH | THURSDAY, JANUARY 5, 2012
- Rules of Engagement SOCIALFISH | WEDNESDAY, JUNE 15, 2011
- Small Biz Social Media Success Stories SOCIALFISH | THURSDAY, JANUARY 20, 2011
- Open Community Case Study – American Library Association SOCIALFISH | WEDNESDAY, MARCH 30, 2011
- Clarity over control in action: Ohio State Medical Association SOCIALFISH | MONDAY, OCTOBER 11, 2010
- Open Community Case Study – Empowering the Periphery SOCIALFISH | WEDNESDAY, MARCH 30, 2011
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