| | | Social Marketing Forum | |  Blogger + Examples | 3 articles |
| Page 1 of 1 | Previous | Next | SOCIAL MARKETING FORUM NOVEMBER 26, 2010  The Possibilities of Blogging and Blog Marketing Are Underused For example, eMarketer estimates that more than half of American Internet users read a blog at least once a month this year. Obviously, blog marketing is not only about blogging but also about building relationships with bloggers and their communities. In 2006 Debbie Weil’s successful “The Corporate Blogging Book” was published. Fast-forward to 2010. That is also less than half. | SOCIAL MARKETING FORUM NOVEMBER 29, 2010  Sarah Evans: Social Media Allows Us to Break Boundaries A self-described “social media freak,” Sarah initiated and moderates #journchat , the weekly live chat between PR professionals, journalists and bloggers on Twitter. Journchat, for example, allows journalists, bloggers and public relations practitioners to interact on a microblogging platform by sharing best practices, discussing current issues and building industry connections. | | | | | |
| SOCIAL MARKETING FORUM NOVEMBER 26, 2010  Primer: Understanding Word-of-Mouth Marketing in the Social Media Age One of the components of a word -of-mouth marketing action is often identifying people with an influential voice on a specific topic, including for example bloggers. Word-of-mouth is not something new. People have always talked about their experiences, emotions, needs and also products, services and brands. Warning: while you are reading this someone is talking about your business. | |
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