PWB Marketing Blog

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22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Write SEO-Friendly Press Releases – Use a service like PRNewswire or PRWeb and get your press releases distributed to bloggers and other online outlets. Move Your Blog Under Your Domain – If your blog is hosted outside your domain (such as on Blogger, Tumblr, or WordPress.com), you’re not getting Google credit for all the traffic you’re driving to your blog. Now that’s quick!

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Professional and Personal Social Media Identities, Should They be Separate?

PWB Marketing Blog

Eva Johnson, personal trainer and blogger for Fit Mommy expressed her dilemma over posting to social networks as this, “ Is this an Eva, or a Fit Mommy? In the YouTube example above though, due to the nature of the individuals business, they might have been better served by using a personal, more private identity, to comment on the video. Any tips to add?

Are You Pinterest-ed in Social Media? [Infographic]

PWB Marketing Blog

As a blogger, I can say that I have two images pinned from my blog, and those two pins have spread quickly to make Pinterest the fourth largest “search engine” traffic to my blog. At the same time it’s important to consider why some bloggers, artists, photographers or business owners might be put off by Pinterest and possible copyright infringement. What is Pinterest?

Are You Pinterest-ed in Social Media? [Infographic]

PWB Marketing Blog

As a blogger, I can say that I have two images pinned from my blog, and those two pins have spread quickly to make Pinterest the fourth largest “search engine” traffic to my blog. At the same time it’s important to consider why some bloggers, artists, photographers or business owners might be put off by Pinterest and possible copyright infringement. What is Pinterest?

Internet Trolls

PWB Marketing Blog

Here are some excellent guidelines and examples of various social media guides. As a blogger we would sometimes get attacked by “anonymous” persons online. Clients often ask me “How do I deal with negative comments across social media?” I have even blogged about censorship in blogs.  I have begun to realize though that negative comments are becoming all too common.

10 Standout Social Media Marketing Examples From 2016

Sprout Social

In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Instead of copying these examples, use them as inspiration. BarkBox is also an example of recognizing which social media platforms are best for your brand. This campaign was the perfect example of taking a multi-channel approach.

Two Examples of What NOT to Do When Asking Influential Bloggers For a Link

Idaconcpts

Editorial in-content links, the most valuable kind of links today, are impossible to get without contacting people; even if you have a few friends among influential bloggers in your niche that you can ask for a favor to guest post on their blog or just to insert an anchor text link to the existing post, eventually you will run out of them, and new backlinks will be waiting to be made.

Five Examples of Blogging Voices

Spin Sucks

The honest-to-goodness answer is … I have no idea! I’ll attempt a few tips and provide examples of bloggers’ styles that contribute to voice. Five Examples of Blogging Voices . These examples of styles, tone, personality, and delivery contribute to blogging voice. ” These bloggers are all very different from each other. What the heck is voice? Snark. Personal

11 Actionable Writing Tips [+Examples]

Writtent Blog

When you’re a blogger, statistics are your best friend. Example: It’s a good idea to blog often since 92% of businesses that blog multiple times daily has acquired customers through their blog ( HubSpot ). 2. Example: When writing, shut yourself up in a soundproof room that has good lighting. Example: End with a question and a “Let us know in the comments!”

29+ Actionable Content Writing Tips [+Examples]

Writtent Blog

Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. 1. If you give them specific examples of what to do after reading your content, they’re less likely to go looking for more specific information on other sites. Example: Don’t just tell your readers about that easy-to-make vegan cake that you made. Make Your Content Actionable.

17 Examples of Blog Archives

Ari Herzog

Some bloggers choose simplicity and others opt for snazz. Please click the bloggers’ names above for I frequent their blogs — some daily, others monthly. Thanks. -- Thanks for reading 17 Examples of Blog Archives by Ari Herzog. If you never visited my blog archive , a screen shot is below: Blog archives come in many styles. You can watch it here.

15 Must-Use Words in Your Headlines [+Examples]

Writtent Blog

Example: 15 Must-Use Words in Your Headline. 2. Example: 21 Surprising Statistics You Never Knew about Blue Whales. 3. Example: 7 Facts about Volcanoes that Will Blow Your Mind. 4. Example: 8 Modern Brand Building Tactics for Your Online Marketing Campaign. 5. Example: 21 Ways to Make Cooking Simpler in the Kitchen. 6. Headlines. Surprising. Facts. Number]. Tools.

Bloggers Aren’t Just Bloggers: A Solid Example of Multi-Channel Marketing

Convince & Convert

Bloggers are a fantastic springboard for such a strategy because they are easiest to search for contextually and granularly as opposed to searching for influencers on other channels. Bloggers also tend to be active on a plethora of channels since they. Read it here if you missed it, it’s a good one! ). Read the whole entry. » social media case studies

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Are Bloggers Community Managers?

Spin Sucks

Are all bloggers also community managers? Are Bloggers Community Managers? Some bloggers are (whether they know it or not) community managers; others are new media journalists, content curators, or simply diarists. When a blog collapses, the most common outward culprits are blogger burnout or failure to thrive.  So What’s a Blogger to Do? Finance , Yahoo!

57 Social Media Policy Examples and Resources

Dave Fleet

Blogger Policy. Pledge for Bloggers. Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. But where to start? As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Here are 57 61 great social media policy templates and resources to use when building your own. Source. Resource.

Samsung Threatens Bloggers and Provides a Valuable Lesson

Spin Sucks

Then we had a healthy debate about it and she convinced me it’s something we should all know about and consider for any future blogger relations and/or brand ambassador programs. So here’s the story… Samsung Threatens Bloggers. But a brand ambassador is different than a blogger. For all intents and purposes, bloggers should be treated as journalists.

Blogger Outreach: Three Steps to a Successful Program

Spin Sucks

Going through the list of questions, there were a lot around finding the right bloggers to pitch for your product or service. Finding the Right Bloggers. There are multiple tools you can use to find the right bloggers to pitch: Vocus (paid). They are the first step in developing your list of bloggers to reach. Blogger Outreach. Cision (paid). Burrelles (paid).

100 Examples of Corporate Social Media Policies

Koka Sexton

Blogger Policy. Compilation of Legal Actions Against Bloggers. The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. Organization. Policy Title. About.com.

Four (of the) Worst Practices for Pitching Bloggers

Webbiquity SMM

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. Best practices in blogger outreach , social PR, guest blogging and related topics have been covered here previously. It’s also challenging to do well.

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How to Own Your Blogger Outreach Process

Convince & Convert

At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Because I live in the world of blogger outreach, I’m always asking what other marketers are doing in order to see outside my world and stay an expert. Why Bloggers?

4 of the Best Blogger Outreach Strategies

Convince & Convert

Image via BigStockPhoto.com I’ve been writing about, participating in, and talking about blogger outreach for years. My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. To complete that guide, I want to provide a wrap up of my favorite blogger outreach examples from the past year.

Top tips for bloggers and brands

Sherrilynne Starkie

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Here are some tips for new bloggers to help get the best out of brand relationships: Seattle-area Blogger Meetup Group Photo (2) (Photo credit: Chris Pirillo). Should the blogger tweet throughout the event? Related articles.

What the Best Bloggers Do Right

Convince & Convert

So what are the qualities or distinct characteristics that mark these super bloggers, setting them on a plane higher than us lesser mortals? I am inclined to think that entry to this rarefied region is free, as long as you get these three steps just right. Being regular and keeping that blog fresh is one thing that nearly every successful blogger did. Last time I checked , 3.75

Master List ?(A Wiki of Social Media Marketing Examples)?

wiki.beingpeterkim.com

Methodology   Wikis  High Tech  United States  Peter Kim   Bayer   Berocca Blogger Relief pack   Blog/Blogging  Healthcare  United Kingdom  John Galpin   Bank of America   Medal Me! For an additional 500, be sure to visit Master List 2.  And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis  Automotive  United States  David Bausola   Ford   Hurra Torpedo campaign   Presentation sharing  Automotive  United States  Philippe Deltenre   Ford   Where are the Joneses? Evans   adenin TECHNOLOGIES Inc. Whittemore   ePi Tech Inc.

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How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. After a neat discussion with Sam Zivot of Lorna Jane , I now have an awesome example of how these two tactics actually can be complimentary. huge part of this brand’s marketing strategy is blogger outreach. How Lorna Jane Does it with Bloggers. Meet Sam.

5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. For Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. As an example, the 12 Palms Recovery Center maintains a blog that provides information for families and individuals affected by drug abuse.

2 Simple But Brilliant Content Marketing Examples from the Great White North

Convince & Convert

blogger + iPhone + 15-second video = content marketing success. Simple But Brilliant Content Marketing Examples from the Great White North is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Last week was big for me, as I finally met Taxi Mike in person. What makes Taxi Mike a special content marketer? Taxi Mike is a Youtility. Simple. Useful.

How To Be a Better Guest Blogger

Ari Herzog

We are open to introducing our readers to new voices by way of guest posts; but, after years of blogging and receiving email requests from wannabe bloggers, I’ve learned that a lot of people don’t understand the difference between blogging and article marketing. Here are 6 real examples of emails that suck: The 6th reason your email sucks: You never researched nor read my blog. Michael Dolen is among a slate of guest bloggers for me. Every blog publisher wants to increase eyeballs and visits. wanted to make sure my topic fits with your theme. Article Marketing.

Roadmap to a Bloggers’ Roundtable

Spin Sucks

Bloggers’ roundtables have been around for a while. Here, then: The what, why, and how of a bloggers’ roundtable. What is a bloggers’ roundtable ? Instead of standing at a podium, the speakers sit by a speakerphone, while the audience—the bloggers—dial into a conference line. When is a bloggers’ roundtable useful ? Technically, it’s a conference call.

Why Char-Broil’s Blogger Outreach Program Gives Me the Warm and Fuzzies

Convince & Convert

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. While these posts are important, educational, and often very funny I had trouble finding positive examples of PR professionals going above and beyond when it came to blogger outreach. Enjoy!

How My Guinea Pigs Became Famous Guest Bloggers

Waxing UnLyrical

Take, for example, my post on guinea pigs and tomatoes. For example, Google “allintitle: can guinea pigs eat tomato” and then compare it with “allintitle: can guinea pigs eat tomatoes”. But I also make sure I promote other bloggers, and participate without posting any links. How My Guinea Pigs Became Famous Guest Bloggers. Guest post by Jessica Torres. Guest Blogging.

5 Ridiculous SEO Myths Every Blogger Should Ignore

ProBlogger

SEO scares or confuses most bloggers and for very good reason. Write a relevant, helpful blog post for a fellow blogger in your niche. Take this post as an example. Ashley is an SEO and WordPress specialist, and founder of Mad Lemmings , who helps bloggers, solopreneurs and small business get more traffic from Google. Only The Big Blogs Can Get Traffic From Google.

6 Ways Personal Development Can Make You a Better Blogger

Kikolani

Having a strong self-confidence is essential for any successful blogger. For example, if you want to start guest posting, but are afraid to give it a shot, start by submitting your posts to smaller blogs first. If there are two characteristic that every blogger needs, they are persistence and consistency. Do you know what separates unsuccessful bloggers from successful ones?

9 Social Media Tools Every Blogger Needs To Know About

Kikolani

As a blogger, you have to wear several different hats, from creating good quality blog post to trying to spread the word for your blog and connecting with others. From my own personal experience, here are the top 9 social media tools every blogger needs to know about. Often the most popular bloggers are also the most influential on social media sites. Addict-o-matic. Dropbox.

How to Leverage the Potential of Blogger Outreach

Kikolani

Blogger outreach is reaching out to the blogger community to create a relationship that involves you having regular, constructive and mutually beneficial contact with them. What this means is that you keep communicating with bloggers regularly and don’t just get in touch with them, when you want a guest blog to be posted. What is Blogger Outreach? Blog Directories.

What Do the Best Bloggers Have in Common?

Kikolani

If you haven’t read about that many blog success stories , you may or may not know that it is in fact, the blogger’s attitude which plays a major role in the success of any given blog. As a blogger, your mindset defines your attitude. In any case, a blogger must always identify the end-goal before beginning a write-up. Someone you might call a “hobby blogger”. Good luck!

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7 SEO Principles Bloggers Must Remember

Convince & Convert

Most bloggers want their articles to rank on Google, as well as their home page (especially when searching for their name), but probably don’t need “About Me” or “Contact Me” to rank. Clients include Fortune 500 companies and major local corporations. 7 SEO Principles Bloggers Must Remember is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting.

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8 Questions for a Big-Time Marketer Turned Influential Blogger

Convince & Convert

Recently I conducted and published a survey capturing the input of 4,000 of the top bloggers on marketing partnerships. One of the key takeaways was that the majority of bloggers want to work directly with the brands. Bloggers don’t want to be used as a campaign or marketing asset—they do their best work when they are a part of the brand. Waking up at 7:30 a.m.

Fetching Friday – Resources Mashup & Baby Blogger on Board

Kikolani

10 Free Tools Every Business Blogger Should Bookmark – Explore the free tools out there that will help you be better at business blogging and content creation. Are You Just Another Dumb Blogger? Why News-Style WordPress Themes Are a Bad Idea for Some Bloggers – As bloggers, the theme we use plays a huge role in our brand. The Resources Mashup. Freelancing.

6 Things Bloggers Can Learn From Dr. Seuss

Kikolani

Here are 6 things that bloggers can learn from the legend, Dr. Seuss. Learn from people, learn from experience and learn from example. Social media has allowed small, passionate bloggers to create communities around their work. As bloggers, success rarely ever comes overnight. Holding an opinion is important for any writer/blogger. 10 Habits of Effective Bloggers.