10 Standout Social Media Marketing Examples From 2016
DECEMBER 28, 2016
In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Instead of copying these examples, use them as inspiration. BarkBox is also an example of recognizing which social media platforms are best for your brand. This campaign was the perfect example of taking a multi-channel approach.
Two Examples of What NOT to Do When Asking Influential Bloggers For a Link
JULY 6, 2012
Editorial in-content links, the most valuable kind of links today, are impossible to get without contacting people; even if you have a few friends among influential bloggers in your niche that you can ask for a favor to guest post on their blog or just to insert an anchor text link to the existing post, eventually you will run out of them, and new backlinks will be waiting to be made.
Five Examples of Blogging Voices
MARCH 20, 2012
The honest-to-goodness answer is … I have no idea! I’ll attempt a few tips and provide examples of bloggers’ styles that contribute to voice. Five Examples of Blogging Voices . These examples of styles, tone, personality, and delivery contribute to blogging voice. ” These bloggers are all very different from each other. What the heck is voice? Snark. Personal
11 Actionable Writing Tips [+Examples]
SEPTEMBER 1, 2014
When you’re a blogger, statistics are your best friend. Example: It’s a good idea to blog often since 92% of businesses that blog multiple times daily has acquired customers through their blog ( HubSpot ). 2. Example: When writing, shut yourself up in a soundproof room that has good lighting. Example: End with a question and a “Let us know in the comments!”
29+ Actionable Content Writing Tips [+Examples]
JUNE 29, 2016
Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. 1. If you give them specific examples of what to do after reading your content, they’re less likely to go looking for more specific information on other sites. Example: Don’t just tell your readers about that easy-to-make vegan cake that you made. Make Your Content Actionable.
Are Bloggers Community Managers?
SEPTEMBER 26, 2011
Are all bloggers also community managers? Are Bloggers Community Managers? Some bloggers are (whether they know it or not) community managers; others are new media journalists, content curators, or simply diarists. When a blog collapses, the most common outward culprits are blogger burnout or failure to thrive. So What’s a Blogger to Do? Finance , Yahoo!
57 Social Media Policy Examples and Resources
JULY 26, 2010
Blogger Policy. Pledge for Bloggers. Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. But where to start? As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Here are 57 61 great social media policy templates and resources to use when building your own. Source. Resource.
Samsung Threatens Bloggers and Provides a Valuable Lesson
SEPTEMBER 6, 2012
Then we had a healthy debate about it and she convinced me it’s something we should all know about and consider for any future blogger relations and/or brand ambassador programs. So here’s the story… Samsung Threatens Bloggers. But a brand ambassador is different than a blogger. For all intents and purposes, bloggers should be treated as journalists.
Blogger Outreach: Three Steps to a Successful Program
SEPTEMBER 27, 2011
Going through the list of questions, there were a lot around finding the right bloggers to pitch for your product or service. Finding the Right Bloggers. There are multiple tools you can use to find the right bloggers to pitch: Vocus (paid). They are the first step in developing your list of bloggers to reach. Blogger Outreach. Cision (paid). Burrelles (paid).
100 Examples of Corporate Social Media Policies
MAY 14, 2011
Blogger Policy. Compilation of Legal Actions Against Bloggers. The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. Organization. Policy Title. About.com.
Four (of the) Worst Practices for Pitching Bloggers
NOVEMBER 23, 2015
Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. Best practices in blogger outreach , social PR, guest blogging and related topics have been covered here previously. It’s also challenging to do well.
How to Own Your Blogger Outreach Process
Convince & Convert
FEBRUARY 24, 2015
At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Because I live in the world of blogger outreach, I’m always asking what other marketers are doing in order to see outside my world and stay an expert. Why Bloggers?
4 of the Best Blogger Outreach Strategies
Convince & Convert
FEBRUARY 26, 2015
Image via BigStockPhoto.com I’ve been writing about, participating in, and talking about blogger outreach for years. My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. To complete that guide, I want to provide a wrap up of my favorite blogger outreach examples from the past year.
Top tips for bloggers and brands
SEPTEMBER 17, 2012
Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Here are some tips for new bloggers to help get the best out of brand relationships: Seattle-area Blogger Meetup Group Photo (2) (Photo credit: Chris Pirillo). Should the blogger tweet throughout the event? Related articles.
What the Best Bloggers Do Right
Convince & Convert
APRIL 24, 2015
So what are the qualities or distinct characteristics that mark these super bloggers, setting them on a plane higher than us lesser mortals? I am inclined to think that entry to this rarefied region is free, as long as you get these three steps just right. Being regular and keeping that blog fresh is one thing that nearly every successful blogger did. Last time I checked , 3.75
Master List ?(A Wiki of Social Media Marketing Examples)?
JUNE 29, 2009
Methodology Wikis High Tech United States Peter Kim Bayer Berocca Blogger Relief pack Blog/Blogging Healthcare United Kingdom John Galpin Bank of America Medal Me! For an additional 500, be sure to visit Master List 2. And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis Automotive United States David Bausola Ford Hurra Torpedo campaign Presentation sharing Automotive United States Philippe Deltenre Ford Where are the Joneses? Evans adenin TECHNOLOGIES Inc. Whittemore ePi Tech Inc.
How This Fashion Brand Found the Sweet Spot in Blogger Relations
Convince & Convert
DECEMBER 16, 2014
Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. After a neat discussion with Sam Zivot of Lorna Jane , I now have an awesome example of how these two tactics actually can be complimentary. huge part of this brand’s marketing strategy is blogger outreach. How Lorna Jane Does it with Bloggers. Meet Sam.
5 Strategies to Build a Network of Bloggers and Journalists
SEPTEMBER 13, 2013
Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. For Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. As an example, the 12 Palms Recovery Center maintains a blog that provides information for families and individuals affected by drug abuse.
5 Ridiculous SEO Myths Every Blogger Should Ignore
JANUARY 17, 2017
SEO scares or confuses most bloggers and for very good reason. Write a relevant, helpful blog post for a fellow blogger in your niche. Take this post as an example. Ashley is an SEO and WordPress specialist, and founder of Mad Lemmings , who helps bloggers, solopreneurs and small business get more traffic from Google. Only The Big Blogs Can Get Traffic From Google.
2 Simple But Brilliant Content Marketing Examples from the Great White North
Convince & Convert
NOVEMBER 3, 2013
blogger + iPhone + 15-second video = content marketing success. Simple But Brilliant Content Marketing Examples from the Great White North is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Last week was big for me, as I finally met Taxi Mike in person. What makes Taxi Mike a special content marketer? Taxi Mike is a Youtility. Simple. Useful.
How To Be a Better Guest Blogger
AUGUST 16, 2015
We are open to introducing our readers to new voices by way of guest posts; but, after years of blogging and receiving email requests from wannabe bloggers, I’ve learned that a lot of people don’t understand the difference between blogging and article marketing. Here are 6 real examples of emails that suck: The 6th reason your email sucks: You never researched nor read my blog. Michael Dolen is among a slate of guest bloggers for me. Every blog publisher wants to increase eyeballs and visits. wanted to make sure my topic fits with your theme. Article Marketing.
Roadmap to a Bloggers’ Roundtable
SEPTEMBER 12, 2011
Bloggers’ roundtables have been around for a while. Here, then: The what, why, and how of a bloggers’ roundtable. What is a bloggers’ roundtable ? Instead of standing at a podium, the speakers sit by a speakerphone, while the audience—the bloggers—dial into a conference line. When is a bloggers’ roundtable useful ? Technically, it’s a conference call.
Why Char-Broil’s Blogger Outreach Program Gives Me the Warm and Fuzzies
Convince & Convert
JANUARY 28, 2014
A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. While these posts are important, educational, and often very funny I had trouble finding positive examples of PR professionals going above and beyond when it came to blogger outreach. Enjoy!
How My Guinea Pigs Became Famous Guest Bloggers
SEPTEMBER 14, 2012
Take, for example, my post on guinea pigs and tomatoes. For example, Google “allintitle: can guinea pigs eat tomato” and then compare it with “allintitle: can guinea pigs eat tomatoes”. But I also make sure I promote other bloggers, and participate without posting any links. How My Guinea Pigs Became Famous Guest Bloggers. Guest post by Jessica Torres. Guest Blogging.
20 Bloggers to Watch in 2012
DECEMBER 30, 2011
As Michael Stelzner said at Blogworld, “You’re not a blogger, you’re a publisher!”. He had a popular blog, Free Pursuits, but focused on creating a legacy rather then just being a blogger. He Some of the best discussions of 2010 came from his blog and I believe that the Million Dollar Blog Project will result in a few more bloggers to watch. Enjoy! Maria Popova.
Pinterest Basics for Bloggers
MARCH 25, 2012
For example, if I see a pretty wedding dress, I will pin it to my “wedding ideas” board, which is full of images of my favorite wedding-related ideas gathered from various websites. Bloggers can make use of these “clickthrough images” to attract more people to our blogs. Take my favorite chocolate bars, for example: I saw this yummy Snickers bars under the “Food & Drink” category.
6 Ways Personal Development Can Make You a Better Blogger
JANUARY 26, 2012
Having a strong self-confidence is essential for any successful blogger. For example, if you want to start guest posting, but are afraid to give it a shot, start by submitting your posts to smaller blogs first. If there are two characteristic that every blogger needs, they are persistence and consistency. Do you know what separates unsuccessful bloggers from successful ones?
9 Social Media Tools Every Blogger Needs To Know About
OCTOBER 29, 2012
As a blogger, you have to wear several different hats, from creating good quality blog post to trying to spread the word for your blog and connecting with others. From my own personal experience, here are the top 9 social media tools every blogger needs to know about. Often the most popular bloggers are also the most influential on social media sites. Addict-o-matic. Dropbox.
How to Leverage the Potential of Blogger Outreach
SEPTEMBER 24, 2012
Blogger outreach is reaching out to the blogger community to create a relationship that involves you having regular, constructive and mutually beneficial contact with them. What this means is that you keep communicating with bloggers regularly and don’t just get in touch with them, when you want a guest blog to be posted. What is Blogger Outreach? Blog Directories.
What Do the Best Bloggers Have in Common?
SEPTEMBER 10, 2015
If you haven’t read about that many blog success stories , you may or may not know that it is in fact, the blogger’s attitude which plays a major role in the success of any given blog. As a blogger, your mindset defines your attitude. In any case, a blogger must always identify the end-goal before beginning a write-up. Someone you might call a “hobby blogger”. Good luck!
7 SEO Principles Bloggers Must Remember
Convince & Convert
AUGUST 9, 2012
Most bloggers want their articles to rank on Google, as well as their home page (especially when searching for their name), but probably don’t need “About Me” or “Contact Me” to rank. Clients include Fortune 500 companies and major local corporations. 7 SEO Principles Bloggers Must Remember is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting.
9 Habits of Bloggers Who Have Huge Audiences
AUGUST 18, 2015
If you’re just starting out as a blogger, you’re probably wondering how to grow your audience. The good news is that there’s a lot you can learn from bloggers who have already built an enormous following – no matter what they blog about, great bloggers share a number of habits that make them successful. As a blogger, it’s so easy to waste time. They’re Prolific.
8 Questions for a Big-Time Marketer Turned Influential Blogger
Convince & Convert
JULY 17, 2015
Recently I conducted and published a survey capturing the input of 4,000 of the top bloggers on marketing partnerships. One of the key takeaways was that the majority of bloggers want to work directly with the brands. Bloggers don’t want to be used as a campaign or marketing asset—they do their best work when they are a part of the brand. Waking up at 7:30 a.m.
The Complete Bloggers’ Guide to Web Hosting
NOVEMBER 4, 2015
While I fully agree that these three are quality hosting companies, I wouldn’t label them as the best WordPress hosting choice for every blogger. For example, DreamHost is a bit pricey for someone looking for an option that fits into a tight budget. For example, do you plan to upload unique videos, infographics, or high resolution photos? What makes a good web host?
How Bloggers Can Benefit From Google’s Rich Answers
JUNE 27, 2016
For example, If we were to type in a particular question: You will see that Google has extracted the information from a third-party website, in this case bbcgoodfood.com. For example, if we were to ask the question: “How old is Malcolm Turnbull?” As an example, if you type into Google: “make money blogging,” you will see problogger.net has the rich answer result and the No.1
Fetching Friday – Resources Mashup & Baby Blogger on Board
JUNE 15, 2012
10 Free Tools Every Business Blogger Should Bookmark – Explore the free tools out there that will help you be better at business blogging and content creation. Are You Just Another Dumb Blogger? Why News-Style WordPress Themes Are a Bad Idea for Some Bloggers – As bloggers, the theme we use plays a huge role in our brand. The Resources Mashup. Freelancing.
6 Things Bloggers Can Learn From Dr. Seuss
AUGUST 10, 2011
Here are 6 things that bloggers can learn from the legend, Dr. Seuss. Learn from people, learn from experience and learn from example. Social media has allowed small, passionate bloggers to create communities around their work. As bloggers, success rarely ever comes overnight. Holding an opinion is important for any writer/blogger. 10 Habits of Effective Bloggers.
15 Wasteful Habits of Unproductive (and Unsuccessful) Part-Time Bloggers
NOVEMBER 30, 2011
But when you’re a part time blogger working around a full time job, taking care of the kids and/or your elderly parents, success can seem like it’s a mile away. While it’s not impossible to transform yourself from a part time blogger to a highly successful full time blogging machine (think Kristi Hines , creator of this blog and others), those blogging part time face unique challenges. The fact is, if you want to succeed as a part time blogger, you’d better bring your “A game” at all times. This one is true for all bloggers, but especially so for part timers.
Top blogger-tastic takeaways from #BWENY
MAY 30, 2011
From BlogWorld Expo: Make blogger PR outreach painless – another SBOSM post on Jason Falls’ session about bad pitches. Here are two examples. Have a look-see. Live from BlogWorld: Are you reaping the full benefits of user content? – a rundown on SBOSM of a panel with Chris Baggott, CEO of Compendium. Questions and answers are threaded. Presentations
My Top 5 Mistakes as a Blogger
APRIL 7, 2014
My Top 5 Mistakes as a Blogger. I’ve been blogging 11 and a half years now, and while I pinch myself everyday at where blogging has taken me, that time has been littered with mistakes and failures along the way. After I saw that my second blog started to make money I began to dream about ‘going pro’ as a blogger. My Top 5 Mistakes as a Blogger. Choosing Profit over Passion.