Firebelly

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Three Most Important Content Marketing Lessons of 2012

Firebelly

Now that Google has rolled out AuthorRank, and is starting to place a “trust score” (my term, not an official one) on bloggers and writers, you’re going to start having your content boosted or dinged based on your AuthorRank. Whenever I write about content, I always think of books. I don’t know why.

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Content Marketing is More Than Just Blogging

Firebelly

While that’s the first thing that people think of — at least me, as a professional blogger — content is anything that can be read, watched, seen, or heard. For example, a basic $150 Snowball mic can produce some better-than-average sound quality. Content marketing is about more than just blogging.

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How has the Internet Changed Higher Education? [Infographic]

Firebelly

Currently I am blogger for Butler University admissions and last Fall semester alone I received 8,000 views on my blog. For example, at Butler University our mascots Blue 2 and Trip aka Blue 3 tweet about their lives. As you will see in the infographic below 85% of college admissions offices are using social media.

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