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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Number of likes, fans, friends and followers are some examples. The value of blogger relations is clear.

Blogger 389
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Bloggers Aren’t Just Bloggers: A Solid Example of Multi-Channel Marketing

Convince & Convert

Bloggers are a fantastic springboard for such a strategy because they are easiest to search for contextually and granularly as opposed to searching for influencers on other channels. Bloggers also tend to be active on a plethora of channels since they. Read it here if you missed it, it’s a good one! ). Read the whole entry. »

Blogger 151
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Top tips for bloggers and brands

Sherrilynne Starkie

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Here are some tips for new bloggers to help get the best out of brand relationships: Seattle-area Blogger Meetup Group Photo (2) (Photo credit: Chris Pirillo).

Blogger 367
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Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

Whether you work for a Fortune 100 company or a blogger who relies on revenue from your content to supplement your income, it’s important to think about what goes into your social media headcount. For the blogger who wants to increase your ad revenue by ~$500/month. Identifying The Tools And Resources. Click To Tweet.

Blogger 266
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Two Examples of What NOT to Do When Asking Influential Bloggers For a Link

Idaconcpts

First example. It turned out that the blogger was the famous “analytics evangelist” who wasn’t happy about the tone of the email, so he decided to share it in full with his circle of virtual friends – creating a lot of buzz around it, as you may guess. Second example. Dont’ mess with the Kaushik! This one is recent.

Blogger 158
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57 Social Media Policy Examples and Resources

Dave Fleet

Blogger Policy. Pledge for Bloggers. Corporate Blogging Policy. Fellowship Church. Blogging Policy. Community Guidelines. General Motors. Georgia Tech. Guidelines for Student Blogging. Harvard Law School. Corporate Blogging Policies and Guidelines. Hill & Knowlton. Blogging Code of Conduct. Social Computing Guidelines.

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I’m a Travel Blogger – Here’s How I Survive as a Creator in a Competitive Market

Buffer Social

I faced this problem when I became a travel blogger and content creator.  Building a brand as a travel blogger hasn’t been easy, especially at the beginning when it seemed like everyone was creating travel content, but instead of letting fear deter me from this path, I saw an opportunity.

Travel 78