Josh S Peters

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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

and plan for the kind of resources (like designers, bloggers, etc.) If applicable build your content calendar around buying cycles and yearly / monthly events pertinent to your customers. Content: Using the model you’ve built about your customer build your content guidelines, plans, content calendars, etc.

Strategy 186
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7 Lessons learned from Toyota's “borrowed” image follies | Shuaism

Josh S Peters

The real source of strength in that event is how you deal with it. What if some of the bloggers and photogs hated Toyota? It’s been almost 3 days since the whole thing came to light and they still haven’t talked to the artists. Everyone screws up.

Flickr 100