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Kmart Halloween Campaign Combines Social Media, Mommy Bloggers, Live Video — and Breaks A World Record

The Realtime Report

To get consumers excited about Halloween costumes, Kmart hired ad agency Draftfcb to create a live event, a social media campaign, a visually impressive ad — and to break a world record. Mommy bloggers were invited to view the event live, and it was streamed live on UStream. What do you think?

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When The Media Plays Scrooge

Waxing UnLyrical

What surprised me (and not a little) is the way the media who were apprised of the event have portrayed this. NBC Washington, when it posted a blurb on the event, led with the headline, “ Caroling Flashmob to Spread Cheer, Ruin Commute.&# Mark as read Approve comment I will be UStreaming the caroling as we stop at each station.

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14 types of social media every marketer should know

Sprout Social

Host live events and Q&A events with customers or experts in your industry. Examples: YouTube Live, Facebook Live, Twitch and UStream. Build anticipation for upcoming products or events with live teasers. Build relationships with other bloggers in your niche. Live streaming apps. Social review sites.

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LeWeb Bingo!

Almost Savvy

I’m thrilled to be here as one of the LeWeb Official Bloggers and looking forward to meeting many of my peers from around the world. For those of you who aren’t lucky enough to be here, you may watch the events below. Getting Ready for LeWeb, Need Your Ideas Guess Who’s An Official Blogger for LeWeb 09!

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10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

They used Twitter, so that attendees could tweet and discuss the events with their followers. Ustream and YouTube Video blogging is becoming increasingly popular, especially now that smartphones have better video cameras, and there are apps to upload them to video services, such as Ustream and YouTube.

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Finally Convince and Convert Gets All Effed Up

Convince & Convert

And I’ll post links to blog posts that run here at Convince & Convert , plus info on Webinars, events, and other projects we’ve got cooking. To point out bloggers and companies and resources and people that don’t get the attention that I do here at C&C. But wait, there’s more.

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7 Strategies for Growing Community on Your Blog

ProBlogger

This tip fits into the ‘it’s not rocket science’ category of blogging tips (as do many blog tips) – however as simple as it sounds I regularly see bloggers falling into the trap of talking ‘AT’ readers rather than blogging in a conversational voice. Real Life Events. Write in a Conversational Voice.