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Top tips for bloggers and brands

Sherrilynne Starkie

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Here are some tips for new bloggers to help get the best out of brand relationships: Seattle-area Blogger Meetup Group Photo (2) (Photo credit: Chris Pirillo).

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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate.

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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA). Fast forward several years, and it’s expanded to incorporate many successful events, from an airport lounge crawl to an AvGeek plane-spotting session. Let’s get into it!

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Burt’s Bees Turns To Social Media Community To Host Global Beeday Celebration

Convince & Convert

To celebrate its 30th birthday, Burt’s Bees took to Facebook and Twitter on September 17th to host a Global Beeday celebration with its community. » Social Media Case Studies bloggers campaign case study celebration community facebook influencers outreach social media twitter' Read the whole entry. »

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14 Steps to Hosting a Successful Webinar

Convince & Convert

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. It will seem like a lot of emails to you, but most people get the information and sit on it and then register the day before the event. Image via BigStockPhoto.com. Choose a topic and a headline that has great search potential.

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One week until Social Capital Ottawa

Sherrilynne Starkie

The conference blends formal presentations with community/un-conference style sessions on topics ranging from Twitter to LinkedIn, the technical details of self-hosting a blog to the how-tos of personal branding, and online community building to social media in the workplace. The event boasts a whole range of interesting speakers and topics.

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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

How are external trends and events going to affect your broader marketing strategy? He also co-hosts the Higher Ed Marketer Podcast. As well as hosting the Trusted Voices podcast , Teresa shares her thoughts on all things higher ed on Twitter and LinkedIn. Have you missed an important update to a key tool?

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