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Top tips for bloggers and brands

Sherrilynne Starkie

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Here are some tips for new bloggers to help get the best out of brand relationships: Seattle-area Blogger Meetup Group Photo (2) (Photo credit: Chris Pirillo).

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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA). Fast forward several years, and it’s expanded to incorporate many successful events, from an airport lounge crawl to an AvGeek plane-spotting session. Let’s get into it!

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How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. After a neat discussion with Sam Zivot of Lorna Jane , I now have an awesome example of how these two tactics actually can be complimentary. A huge part of this brand’s marketing strategy is blogger outreach.

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25 Types of Pages that Every Blogger Should Consider

ProBlogger

The post 25 Types of Pages that Every Blogger Should Consider appeared first on ProBlogger. Contact Page I’m amazed how many bloggers don’t have any way of contacting them on their blog. This is what I did in my Blogger Collaboration Series. Read more on adding an about page to your blog.

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Why Char-Broil’s Blogger Outreach Program Gives Me the Warm and Fuzzies

Convince & Convert

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. Finding the Right Bloggers. So I created one.

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Thinking of Quitting Blogging? Here’s How One Blogger Turned it Around

ProBlogger

Here’s How One Blogger Turned it Around appeared first on ProBlogger. I gave my weekly newsletter a rest for the whole of January and I pared back my social media activity, for example I went from four posts a day on facebook to one. For example: I was grateful I could easily help out in my son’s class at short notice.

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2 Simple But Brilliant Content Marketing Examples from the Great White North

Convince & Convert

While preparing new Youtility case studies for the Travel Alberta event, I stumbled across Mike Morrison and his Instagram video for Glacier Skywalk. A blogger + iPhone + 15-second video = content marketing success. That’s Taxi Mike. Short Form Content Can Tell Big Stories. Opening in May 2014, the Glacier Skywalk (2.5

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