The Realtime Report

OCTOBER 22, 2012

To get consumers excited about Halloween costumes, Kmart hired ad agency Draftfcb to create a live event, a social media campaign, a visually impressive ad — and to break a world record. Mommy bloggers were invited to view the event live, and it was streamed live on UStream. What do you think?

Ustream 168

Ustream Blogger Campaign Social Media 168

The Realtime Report

SEPTEMBER 5, 2012

And even before the 2010 event, Cape Town Tourism was no stranger to crowdsourcing and social media, having produced a city guide with content crowdsourced using Facebook and Twitter. This year, as part of its larger “iAmbassador” campaign, Cape Town Tourism invited four international travel bloggers for a stay in Cape Town.

Crowdsourcing 170

Crowdsourcing Travel Blogger Tourism 170

The Realtime Report

MAY 13, 2020

“Most actors, musicians and traditional ‘Hollywood talent’ rely on a team to create and publish social content which they largely utilize as a mechanism to promote upcoming projects and events like movies, television shows and concerts.

Influencer 127

Influencer Upcoming Analytics Authentication 127

The Realtime Report

JULY 3, 2020

It could be through any contest, brand awareness event, or a social event. Mathew Jade is a business, finance and technology blogger with a keen eye for latest trends and news in the industry. With the progress in technology, it is easier to get the attention of your potential clients. Utilize Giveaways.

Banking 91

Banking Organization Campaign Policies 91

The Realtime Report

JANUARY 28, 2019

Many people follow bloggers because they like what the writers are saying AND how they’re saying it. My client, Lennie, an elder law attorney, is an excellent example of a blogger who does this well. On your blog and social media channels, let your readers see your personality shine through.

Social Media 116

Social Media Discount Loyalty Energy 116

The Realtime Report

OCTOBER 26, 2012

NASA regularly invites influential bloggers to document key events such as this one. The Space Shuttle Discovery lifts off from Kennedy Space Center in 2011. Businesses have always understood that word-of-mouth marketing is one of the most powerful ways to shape opinions and drive awareness, preference and sales.

Influencer 185

Influencer Marketing Upcoming Analysis 185

The Realtime Report

JUNE 21, 2016

The high profile fight was streamed by several attendees using live streaming services, an act that clearly circumvents the ability of the events promotion team to monetize its viewership. In a world where content is continuously shared, this legislation protects the works that singers, YouTubers, bloggers and others create for our enjoyment.

Fair Use 119

Fair Use Policies Film Education 119