Sherrilynne Starkie

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Top tips for bloggers and brands

Sherrilynne Starkie

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Here are some tips for new bloggers to help get the best out of brand relationships: Seattle-area Blogger Meetup Group Photo (2) (Photo credit: Chris Pirillo).

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One week until Social Capital Ottawa

Sherrilynne Starkie

The event boasts a whole range of interesting speakers and topics. For the first time this year, the event includes a full day of pre-conference workshops which feature great speakers, including Spin Sucks blogger Gini Dietrich and Susan Murphy co-host of I Can Haz Podcast. These take place on May 31st. Social Capital Ottawa.

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HMV’s Twitter nightmare

Sherrilynne Starkie

Then last week, as 190 people were in the midst of hearing that they were losing their jobs, the company’s Twitter account was hijacked by disgruntled employees who live tweeted events as they unfolded. Communications strategy around such events is significantly changed in the social media world where employees are empowered and vocal.

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Free white paper: key trends of 2013

Sherrilynne Starkie

Click here to download your copy now to get the hard numbers behind the eight key trends of 2013: Powering events through social media. Bloggers important in PR. Social media for health. User focus. Marketing integration. Paid vs. earned content. Handheld devices. Canadians rule! Related posts: Study shows social media drives sales.

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Digital grassroots: the Internet fights back

Sherrilynne Starkie

Geist and some prominent bloggers criticized Bulte for what looked to them to be a clear conflict of interest. The controversy, fanned by blogger activity, lead to a heated local debate with NDP candidate Peggy Nash who said she wouldn’t support the digital copyright bill as it was written at that point in time. Nash won the riding.

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Use an editorial calendar for content marketing

Sherrilynne Starkie

Advanced planning ensures that content and distribution aligns with all business and marketing objectives and tactics such as planned events, promotions and campaign. Does your brand take bloggers seriously? Top tips for bloggers and brands. Be effective. This article was originally published on Thornley Fallis.

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