Janet Fouts

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PR 101- Reaching Out to Bloggers

Janet Fouts

If you’ve got a great story it seems only natural for PR to reach out to bloggers in your space and get them to write about you right? Yeah… well that seems to be the latest problem for bloggers who get tons of emails and press releases every day trying to get them to write about whatever product or service. Not so much.

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15 Amazing Women Bloggers You Should Get to Know

Janet Fouts

As I wrap up the year I want to take a moment to share with you 15 amazing women bloggers I’ve gotten to know, respect and learn from on a daily basis. She blogs about real estate at TalktoCj where she shares everything from Silicon Valley market info and tips on marketing a home to local events and politics. Liza Sabater.

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Are You an Irregular Blogger?

Janet Fouts

Every successful blogger or blogging coach will tell you it’s important to blog regularly to maintain the interest of your readers. Events you know will come up you can talk about? It can be disappointing to go through your feed readers and see that many of the feeds have not been updated recently.

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Advertising Is Not Content Marketing

Janet Fouts

A company hires us to do influencer outreach and then has trouble with the way the blogger phases their review or post. Most bloggers intimately know their market. They know the voice of that blogger, how they phrase things, the quirky ways they tell a story, the cutesy background any brand would feel a little squeamish about.

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Social media is not a weapon

Janet Fouts

We’ve all heard the story about the blogger at a Blogher event who threatened the Crocs shoes rep with retribution on her blog, waving around her legions of followers as a reason to give her free shoes, and there are a lot of these stories, more every day.