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Hidden Advantages of Custom Events to Meta Advertisers

Jon Loomer

I’ve used custom events for years now, and it’s always felt like a secret underworld of Meta advertising. It’s as if custom events are seen as being too complicated to even bother, if advertisers know about them at all. The best way to explain custom events is by defining some basic Meta ads conversion terminology.

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8 Marketing Ideas to Promote Your Event Online

Social Media Strategies Summit

How do you turn your online events into must-attend occasions? You can leverage online event marketing ideas that lead to more signups, event attendance, and engagement. Furthermore, your virtual event promotion ideas can directly influence success. 8 Online Event Marketing Ideas That Always Deliver.

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Top tips for bloggers and brands

Sherrilynne Starkie

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Here are some tips for new bloggers to help get the best out of brand relationships: Seattle-area Blogger Meetup Group Photo (2) (Photo credit: Chris Pirillo).

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Top 10 Tips on Planning a Blogger Event

Mindjumpers

Working in both PR and digital comms I have been involved with a number of blogger relations campaigns throughout the years. Put on an experience – bloggers are always looking for fresh, interesting (but relevant!) b) What do I want to get out of the event on behalf of my client? experiences to inspire their writing.

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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. She can be found on Twitter at @lisaml15.

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Virtual Event Technologies Defined

SocialFish

This is the first in a new series of guest posts by famed blogger on social media and events, Jeff Hurt, of Velvet Chainsaw Consulting. No doubt you’ve started investigating the dizzying array of digital solutions for your event: content-capture, hybrid, live stream, on-demand, Skype, videoconferencing, virtual, webinar, 2D, 3D.

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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA). Fast forward several years, and it’s expanded to incorporate many successful events, from an airport lounge crawl to an AvGeek plane-spotting session. Let’s get into it!