Smarter Ways to Measure Authoritative Content
Waxing UnLyrical
AUGUST 7, 2015
So when you’d research bloggers for outreach, that was a huge factor. For example, take these two posts by Mark Schaefer , indisputably an A-lister. So unless we are adding value, there’s really no reason to add to it, or to expend the time and energy in creating it. So those were part of your core suite of metrics.
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