An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma
Techipedia: Tamar Weinberg
MARCH 13, 2012
blogger wrote an article about the story and included a link to access the petition. Timberland is one of the best examples of a company that is socially responsible. Mark Newton, vice president of CSR for Timberland, stated, “We want to be proof positive in terms of the change we seek to influence through our business.
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