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Three Most Important Content Marketing Lessons of 2012

Firebelly

This year has been one of major upheaval after another for content marketers. Here are three things that every content marketer should have learned from the past 12 months. For example, the big co-citation link here is my use of “content marketing” in the headline, plus my name. I don’t know why.

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Content Marketing is More Than Just Blogging

Firebelly

Content marketing is about more than just blogging. While that’s the first thing that people think of — at least me, as a professional blogger — content is anything that can be read, watched, seen, or heard. For example, a basic $150 Snowball mic can produce some better-than-average sound quality.

Picasa 177
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Prospecting for new clients with social media

Socialmedia.biz

Photo by mkhmarketing / Creative Commons BY. Target audience: Startups, businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Let’s review some of the reasons why your startup needs social media marketing to attract new clients or customers.

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Is Blogger Copyright Dead?

ProBlogger

There seems to be a growing sense of despondency among bloggers either overwhelmed by the amount of content ripping, or so used to seeing it that they begin to question their understanding of the concept. Then I’ll outline what bloggers should do if they find their rights have been infringed. You’re a blogger.

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15 Places to Find Free Images for Your Blog

Writtent Blog

The ancient saying that a picture is worth 1000 words comes as no surprise to content marketers. Even some of the sharpest content marketers have no idea that Google Advanced Search exists! Creative Commons Search. Aside from just image search, you can use it to access Creative Commons music, media and video files.

Wikimedia 105
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Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation. Mark as read Approve comment Hi Herwin--nice case example of crisis communications and reputation management.

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Picture This

Social Media Marketing

Now, not every blogger uses images, charts, graphs, or other visuals as part of their storytelling approach ( Seth Godin , most notably, is almost always a text-only blogger). The art of communications and marketing is largely one of storytelling. What's Creative Commons ? You can find out more about them here.

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