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Three Most Important Content Marketing Lessons of 2012

Firebelly

Now that Google has rolled out AuthorRank, and is starting to place a “trust score” (my term, not an official one) on bloggers and writers, you’re going to start having your content boosted or dinged based on your AuthorRank. Photo credit: JanneM (Flickr, Creative Commons). I don’t know why.

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Content Marketing is More Than Just Blogging

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While that’s the first thing that people think of — at least me, as a professional blogger — content is anything that can be read, watched, seen, or heard. Find photos from Flickr or Picasa — be sure to use Creative Commons photos — or buy royalty-free stock photography, and put them in your blog posts for added impact.

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