Janet Fouts

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Advertising Is Not Content Marketing

Janet Fouts

And Content Marketing is not Advertising. That content written by “amateurs” or worse yet “engineers” is not worthy of publication. A company hires us to do influencer outreach and then has trouble with the way the blogger phases their review or post. Most bloggers intimately know their market.

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15 Amazing Women Bloggers You Should Get to Know

Janet Fouts

One of the fantastic things about the growth of social media is how it has widened our window on the world. As I wrap up the year I want to take a moment to share with you 15 amazing women bloggers I’ve gotten to know, respect and learn from on a daily basis. Wanna learn about tech, social media, mobile?

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I’m a Social Media Informer

Janet Fouts

If you’re interested in the social media channel for your business you should check this out. My posts are now included in a new topic hub focused on social media called Social Media Informer. Tags: Social Media in Action blogging Social Media.

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Just get us the Millennials! #Marketing #Fail

Janet Fouts

Of course older generations like Boomers have also adopted technology and social media to research before buying and that age group holds 3/4 of the nation’s wealth. Let’s take a more mindful approach to marketing, especially through social media. This makes relevant content and ease of finding it crucial.

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14 step bare-bones guide to influencer outreach

Janet Fouts

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Do they get comments and do people share their content through social media? Now take your refined list and do searches on your favorite social media networks.

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Do you syndicate your blog?

Janet Fouts

Recently the topic of syndicating content came up in conversation. You see, lots of bloggers have their blog posts syndicated on other sites that aggregate content, and sometimes we write posts specific to a site just to get our names in front of more readers who frequent that particular web site.

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Google+ and World Domination

Janet Fouts

If you’re as into social media networks as I am you’d have to have your head in the sand to miss the launch of Google+ , a shiny new social network from Google. Two of the Google brands, Blogger and Picassa are being re branded, apparently to be more closely related to Google+.

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