Adam Cohen

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The Content Convergence Dilemma: Where’s the Content Department?

Adam Cohen

By now most companies have figured out that good content is critical in a digital presence. That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Someone please tell me, where is the Content Department? How do you hire for content creation roles?

Content 237
article thumbnail

The Content Convergence Dilemma: Where’s the Content Department?

Adam Cohen

By now most companies have figured out that good content is critical in a digital presence. That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Someone please tell me, where is the Content Department? How do you hire for content creation roles?

Content 100