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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Blogs offer direct opportunities for brands including banner, text and native advertisements, sponsored content and product reviews.

Blogger 389
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Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

I hope the updates help this growing group of solo-preneurs who recognize the value of creating and monetizing content. Whether you work for a Fortune 100 company or a blogger who relies on revenue from your content to supplement your income, it’s important to think about what goes into your social media headcount.

Blogger 266
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Why Paying Bloggers For Posts Changes The Game

Dave Fleet

Tweet There’s been a lot of debate back and forth around bloggers (generally mommy bloggers , although they’re certainly not the only ones) receiving direct payment for posts over the last little while. You shift from content creator to service provider. You need to compete for budget.

Blogger 371
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How to Create Content for Your Site that Your Readers Will Love

Techipedia: Tamar Weinberg

With the changes that Google is making, content – quality content – is more important than ever. But you shouldn’t want better content just for the sake of Google. Don’t forget that customers, potential customers, media, and potential business partners are all visiting your web site. What do visitors to your site want?

Sites 185
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5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. How do you connect with other bloggers and gatekeepers?

Blogger 263
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[Answered] Are Guest Blog Posts Even Worthwhile Or Am I Just Giving Away My Content?

SocMed Sean

I’d like to get more referral traffic, but I’d rather focus on writing for my own blog, rather than giving my content away to others. Am I being selfish about my content? Are the back-links from other sites worth it? The best way to get someone to link to your site is to offer them something of value in return.

Content 209
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How Integrating SEO and Social Media Has Helped Me Grow My Site to 400K Impressions Per Month

Buffer Social

When I started my business, I was far from a content strategy or digital marketing expert. I launched BAUCE Magazine with an English degree and a dream: To create a lifestyle site that would help women from disadvantaged backgrounds attain wealth, build their empires, and look good while doing it.

SEO 77