Adam Sherk

APRIL 30, 2013

Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. Finding Bloggers and Influencers.

Blogger 196

Blogger BuzzStream Influencer Tools 196

Adam Sherk

MAY 14, 2013

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. In addition producing quality content on a daily basis creates a steady stream of new opportunities. E-mail newsletters and RSS feeds.

Publishing 209

Publishing Module Syndication Badge 209

Adam Sherk

JANUARY 11, 2010

While many people regard press releases as little more than throw-away text, the reality is that smaller news sources in particular do in fact use that content in full or repurposed form. Bill Hunt wrote about this a while back in looking at the use of tech press releases by bloggers.

Study 147

Study News Press Release Report 147

Adam Sherk

AUGUST 7, 2009

With this in mind, it is beneficial for news and content sites to take a diversified approach to Twitter, offering a range options for users to subscribe to. While the variations are limitless, the main opportunities include: Content Broadcasting – this is essentially RSS feeds on Twitter, used for simply pushing out links to new content.

Sites 105

Sites News Strategy Twitter 105

Adam Sherk

JANUARY 21, 2010

The section on sources used had an interesting stat that relates to the discussion of press release usage by bloggers and local news sources. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. The flip side to that is that not everything gleaned from monitoring social media activity is accurate or reliable.

Social Media 122

Social Media Press Release Microblogging Survey 122

Adam Sherk

MARCH 2, 2010

Partnerships with other large content sites and cross-network promotions were another major driver. The real difference social media can make is for small and medium businesses, bloggers and consultants. Well-established brands still get a large portion of their traffic via direct navigation. There is a more natural fit.

Survey 193

Survey Twitter Digg Hitwise 193