Webbiquity SMM

OCTOBER 5, 2012

This post is starting to show its age, but the guidance is still useful to beginning bloggers. The intimate, informal nature of Facebook makes it the ideal venue to showcase the human side of your company, with content that may not be appropriate elsewhere. The One Effective Use of Facebook for B2B Marketing (March 9, 2010).

Vocus 155

Vocus B2B Social Media Statistics 155

Webbiquity SMM

NOVEMBER 2, 2010

Strategy: it isn’t just the tools you’ll be using, but also establishing goals for what you’d like to achieve in social media, and allocating time and resources to do the job. Measurement: as Li notes, “Measurement comes in many different forms, from website traffic to the number of retweets your content is getting.&#

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

DECEMBER 12, 2012

Once you’ve finished with Marc Pitman’s post above, Mark Traphagen presents a five-step process for taking your business presence on Google+ to the next level, starting with 1 four-item list on optimizing your page for SEO followed by upgraded the visual appearance of your page and filling your stream with quality content.

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

NOVEMBER 5, 2012

In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing , Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization.

Review 190

Review Press Release SEO Engineering 190

Webbiquity SMM

DECEMBER 4, 2012

More importantly, these visitors tend to be highly influential business people seeking to engage with relevant content,” Heidi Cohen (again) serves up 10 actionable Slideshare marketing tactics, from knowing your target audience on the site to using hashtags, optimizing your presentation’s title and tracking results.

Social Media 213

Social Media Resources Tips Policies 213

Webbiquity SMM

JANUARY 16, 2012

With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. Promote new content most effectively? Optimize blog content for search? Guidance for New Bloggers.

Tools 193

Tools Tips Directory SEO 193

Webbiquity SMM

MARCH 26, 2015

Sharing your content socially? How can you come up with creative and effective new blog post ideas when “you’ve got timelines to adhere to, targets to hit and people within your company counting on you to keep pumping out high-quality content that appeals to your personas and gets noticed”? Worse, they outrank you.

Tools 100

Tools Flipboard WordPress Blogger 100

Webbiquity SMM

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. How can you increase your content marketing footprint through guest blogging? As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers.

Tips 100

Tips Statistics Hubspot Resources 100

Webbiquity SMM

MARCH 15, 2016

Records management systems provider TAB not only provides guides and resources to help records managers improve their skills but also works to raise the profile of the profession and educate executives on it s organizational impact. 80% of B2B marketers include blogs in their content marketing strategy. Stratabeat ). Stratabeat ).

Survey 100

Survey Marketing B2B Statistics 100

Webbiquity SMM

MARCH 26, 2012

One of the most interesting aspects of web presence optimization (WPO) is how frequently bloggers and journalists write about the concept without actually using the term. Krista LaRiviere (see below), a co-founder of gShift Labs , is one of the few bloggers who have embraced the term. Videos, Images & Google! by Search Engine Land.

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

JANUARY 9, 2012

Nearly 3/4 of active Twitter users are bloggers. Dave offers “25 ideas for ways you can get value out of Twitter, with a mix of business and personal focus,” such as meeting new people, staying on top of the news, influencing the influencers, and re-purposing content. More than 80% of U.S. Twitter for PR and Media Pros.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

MARCH 29, 2016

This may be a problem with measurement, or with setting the wrong objectives for social media marketing (it’s far more effective for customer service and driving traffic to top-of-the-funnel content than to direct purchase, for example). Businesses and brands can use LinkedIn to share that type of content on their company pages.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

SEPTEMBER 30, 2010

Don’t use images or content generated elsewhere without permission. • Point employees to appropriate resources for questions about specific circumstances where they are unsure how to contribute or respond. Guidelines for Content creators (bloggers, presenters, video, podcasts etc.). Respect copyright. Be respectful.

Policies 180

Policies Social Media Guidelines Plaxo 180

Webbiquity SMM

DECEMBER 13, 2010

Here are five audiences to keep in mind when posting any content or engaging in social media interactions. What kind of content will attract them? Develop content that shows (in a not-too-self-promotional manner) you know how to solve them. Journalists will look at your content when seeking industry experts to quote.

Social Media 189

Social Media Press Release Marketing Technorati 189

Webbiquity SMM

JANUARY 6, 2015

On one hand, the “citizen journalism,” blogging, and content-sharing platforms for all types of media have fundamentally altered the traditional print-based business model of professional and trade publications. How can PR pros best utilize content in this environment? Guides to PR Content and Press Releases.

Press Release 100

Press Release Tips SEO Influencer 100

Webbiquity SMM

DECEMBER 19, 2017

Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) Here we go… Content Marketing Trends. Yes, but wait—this one is different.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

MAY 14, 2013

Particularly with Google’s emphasis in its recent Panda and Penguin algorithm updates on content that is fresh, compelling, unique, social, and naturally linked to, blogs have become even more essential to SEO strategies. more here in 30 of the best business blogging guides and resources of the past year.

Resources 195

Resources Tips Syndication SEO 195

Webbiquity SMM

SEPTEMBER 12, 2011

How do I use my time and resources most effectively? John Bottom has crafted an amazing, creative, interactive B2B social media landscape image with links to a large group of key B2B bloggers like Mark Schaefer, Joe Pulizzi, Beth Harte and Tony Karrer. Influence in social media: how to find the top bloggers by blur Group.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

OCTOBER 23, 2012

How can you stand out among all the chirping, build your Twitter presence, grow your following, and get your content promoted? Find the answers to those and many more questions here in more than two dozen of the best Twitter how-to guides, resources, tools and reviews of 2012 so far. Twitter Tips for Newbies.

Tools 203

Tools Tips Twitter Klout 203

Webbiquity SMM

JANUARY 17, 2011

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. 35% of bloggers are professional journalists.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

OCTOBER 5, 2010

For those unsure of what hashtags are or unaware of their many uses on Twitter, Robin Broitman offers an extensive list of hashtag resources and guides. The A-Z List: How Twitter Can Make You A Better Blogger by Ink Rebels. ** 5 Stars. 36 Twitter Resources: Advanced Twitter Search for Business by Social Media Today.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

AUGUST 28, 2012

He or she who knows everybody and everybody knows him or her”) and the sharer (“one who distributes information to the bloggers to journalists through the specialized webzines. Content needs to be informational and neutral in tone. 103 Resources For Becoming a Pinterest Expert by KISSmetrics.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? Who is actually consuming all of this content? B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. 6 tips for connecting with social media content by iMedia Connection. 90+ Essential Social Media Resources by Mashable. 5 stars.

Social Media 200

Social Media Tools Strategy Tips 200

Webbiquity SMM

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketers rate social media as the second-most imporant factor (64%) in search, behind only strong content (82%). BtoB Magazine ). Mack Collier ).

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketers rate social media as the second-most imporant factor (64%) in search, behind only strong content (82%). BtoB Magazine ). Mack Collier ).

Statistics 198

Statistics Social Media B2B Marketing 198

Webbiquity SMM

SEPTEMBER 8, 2010

Social Media Not Preferred Recommendation Resource by MediaPost Online Media Daily. While 28% planned to use internal resources to launch new initiatives, 25% turn to social media consultants. million pieces of content (videos, photos, blog posts, links etc.) 92% said they personally use LinkedIn, versus 56% on Facebook.

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

FEBRUARY 23, 2012

25 Google Plus Resources, Articles, and Reviews to Help You Get Started by Pamorama. In one of the first, if not THE first, Google+ directories, you can find people to follow and add to your circles across a broad range of topic areas from bloggers, journalists and tech entrepreneurs to scientists, filmmakers and foodies.

Google 195

Google Tips Hubspot Adwords 195

Webbiquity SMM

MARCH 4, 2014

Every stakeholder in an enterprise—every customer, prospective customer, supplier, channel partner, employee, industry blogger, shareholder—has a voice. Invite bloggers to your company events, give them a peak “under the hood,” and the collective “media coverage” generated can be tremendous. .”

Review 205

Review Radian6 Guidelines Policies 205