Sherrilynne Starkie

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Content marketing: feeling ripped off?

Sherrilynne Starkie

Your content marketing program is taking off. You’ve spent the time, resources and effort required to develop original, compelling stories, videos, podcasts and photographs and it’s starting to pay off in terms of website traffic, enhanced reputation and sales enquiries. Top tips for bloggers and brands. Good for you.

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Free white paper: key trends of 2013

Sherrilynne Starkie

Paid vs. earned content. Bloggers important in PR. 100 free social media resources. Click here to download your copy now to get the hard numbers behind the eight key trends of 2013: Powering events through social media. Social media for health. User focus. Marketing integration. Handheld devices. Canadians rule!

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Use an editorial calendar for content marketing

Sherrilynne Starkie

If you are into content marketing make 2014 the year you start an editorial calendar and keep it going all year long. This is an essential tool in producing quality, effective content that consistently supports marketing and business objectives. In addition, an editorial calendar will improve productivity for the whole content team.

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