Convince & Convert

JUNE 12, 2013

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. Beyond Simple Sharing on Corporate Social Accounts.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Webbiquity SMM

JANUARY 17, 2011

Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. 35% of bloggers are professional journalists. 40 percent of U.S. billion by 2014.

Research 210

Research Social Media B2B Marketing 210

Kikolani

JANUARY 16, 2015

Content Marketing. How to Provide Unique Value in Your Content by Rand Fishkin. Marketing Partnerships: How to Extend Your Reach With Content Collaboration by Michael Stelzner. Content Selling: The Next Evolution of Content Marketing [INFOGRAPHIC] by Emma Snider. Search Engine Marketing.

Products 60

Products Marketing Insurance Paid Search 60

Webbiquity SMM

DECEMBER 19, 2017

Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) Here we go… Content Marketing Trends. Yes, but wait—this one is different.

B2B 293

B2B Trends Analysis Marketing 293

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Think instead about social media traffic, good content, a cleanly coded website, slow progressive growth, and your site’s authority. This post is a somewhat technical approach toward dealing with duplicate content issues. Your strategies must employ content creation, community management, local/maps optimization, among others.

Marketing 264

Marketing SEO Case Study Small Business 264

Razor Social

MARCH 16, 2017

A/B testing, page level targeting, mobile-specific popups, and analytics that show you how well your forms are performing. It comes with a library of nicely designed form templates to get you started, and the forms you build will work equally well on desktop and mobile. It’s feature-rich, yet pretty easy to use.

Conversation 98

Conversation Tools Template Templates 98

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? Who is actually consuming all of this content? Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily.

Statistics 190

Statistics Research Social Media B2B 190

Razor Social

DECEMBER 21, 2016

This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more. Content Marketing.

Tools 40

Tools BuzzStream Marketing Template 40

Convince & Convert

FEBRUARY 23, 2012

The content changes more frequently. You’ve got to keep your foot on the gas the whole time in terms of changing copy, updating content, promoting this tweet versus promoting that tweet. Think about how many Google searches there are, how many pages deep there are. Content is the fire, and social is the gas on that fire.

Social Media 118

Social Media Adwords B2B Training 118

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Based on specific criteria, normally actionable takeaways and evergreen content, I review the content and post it here to share with Techipedia readers and new visitors. The content is typically introductory but occasionally more intermediate/advanced, so there’s a mix that should work for everyone. Local/Mobile Search.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). B2b marketers believe social media is critical to organic search success. Paid search leads average a 7% rate, while outbound marketing leads (e.g.,

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). B2b marketers believe social media is critical to organic search success. Paid search leads average a 7% rate, while outbound marketing leads (e.g.,

Statistics 198

Statistics Social Media B2B Marketing 198

Writtent Blog

AUGUST 3, 2016

We’ve list all the responses below: 62 Actionable SEO Techniques: #1 Write Quality Content. #2 8 Optimize CTR from Google Search Results. #9 16 Optimize for CTR from Search Engines. #17 19 Ensure Your Content is Freakin’ Awesome. #20 21 Write 10X Content. #22 35 Write More In-Depth Evergreen Content. #36

SEO 0

SEO Google Sites Engineering 0

Webbiquity SMM

SEPTEMBER 8, 2010

The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. Also, nearly half (45%) of all mobile phone owners send text messages on a daily basis. While 28% of U.S.

Research 191

Research Social Media B2B Statistics 191

Writtent Blog

JULY 16, 2013

Have you heard that 90% of companies are using custom content for marketing? Or that consumers believe that blogs are the most useful form of content ? Search leads are more than twice as likely to become customers as clicks from paid search, and are significantly more qualified than social media leads.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Whole Foods does this similarly with its mobile application when it suggests meals/shopping lists based on health needs — and even suggests meals for ingredients you already have.

Social Media 119

Social Media Strategy Mobile Consultant 119

Webbiquity SMM

NOVEMBER 28, 2011

” Nearly a quarter prefer video content to text. Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter.

Statistics 219

Statistics Research Social Media B2B 219