Sherrilynne Starkie

AUGUST 19, 2014

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. The sweet spot for blog content is from about 300 to 400 words.

Content 304

Content Marketing Engineering Wikipedia 304

Sherrilynne Starkie

JANUARY 18, 2014

Each New Year’s Day, people resolve to get organized once and for all, and for content marketers being organized can make the difference between being ‘good enough’ and ‘top notch’. Google Keep is a nifty little free app that can help lift a content marketing effort to the next level. The location reminder is really useful.

Organization 314

Organization Google Policies Privacy 314

Sherrilynne Starkie

DECEMBER 22, 2013

Paid vs. earned content. Bloggers important in PR. Click here to download your copy now to get the hard numbers behind the eight key trends of 2013: Powering events through social media. Social media for health. User focus. Marketing integration. Handheld devices. Canadians rule! Related posts: Study shows social media drives sales.

Trends 276

Trends Survey Study Metrics 276

Sherrilynne Starkie

MAY 11, 2013

According to the Pew Internet & American Life Project , for the first time ever, more than 50% of older people are internet users and an even higher share have mobile phones. Related posts: Does your brand take bloggers seriously? Content marketing is king. Marketing to Boomers on Mobile? Related articles.

Travel 295

Travel Mobile Newsletter Project 295

Sherrilynne Starkie

JANUARY 20, 2020

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. This includes the news media along with other influencers such as analysts, bloggers, Instagrammers, YouTube Creators and more.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

JANUARY 25, 2014

Online news sites Buzzfeed, Mashable and The Huffington Post all have their editorial and production departments involved in generating sponsored content. Last week native ads went mainstream with the launch of The New York Times new website and a subdomain which distinguishes paid content in the publication from editorial content.

Advertising 289

Advertising Survey Journal Wikipedia 289