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Changes in News Delivery Give New Power to Press Releases

Proactive Report

We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. Over 40% of journalists say that their dependence on PR news content will increase as a consequence of these changes.

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Book Review: Social Media Marketing

Webbiquity SMM

Measurement: as Li notes, “Measurement comes in many different forms, from website traffic to the number of retweets your content is getting.&# Forums and Message Boards (the oldest and second-most commonly used forms of social media). Wikis (Wikipedia, hundreds of specific topic-focused wikis).

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How to Find Content for Your Blog

Bill Hartzer

I was just looking at the WordPress dashboard for my blog and noticed that I have written 587 blog posts (this is the 588th blog post to be exact) and 31 pages of content (well, that’s 31 articles that I have posted here on my blog). I mean, really–how in the world have I come up with 587 blog posts and 31 pages of content?

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Successful Blogging for Small and Medium Businesses

Akamai Marketing

Don’t make me gag by posting press release after press release on your blog. Press releases are for journalists, blogs are for people. This is the blogger as task-master part. Let your talented employees be your bloggers – ask for volunteers to start. Why should your customers care?