Techipedia: Tamar Weinberg

APRIL 20, 2010

To increase the odds of meaningful conversational engagement, the initial dialogue should be ultra-resourceful…or humorous…or controversial…or valuable…or… How to do this successfully? 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Be genuine.

Social Media 208

Social Media Chemicals Wikipedia MySpace 208

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. Bloggers have to weed out the crap and PR pros need to find the right people for the job. The job of someone who does blogger outreach can be difficult. We both have difficult jobs.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

JULY 15, 2010

Whatever your motivation, your blog needs traffic to achieve those goals, and to do that, you need great content. Get Your Blog Read and Followed When it comes to the internet, there’s one golden rule that stands head and shoulders above the others: content is king. It is vital to master writing great content on your blog.

Blogger 250

Blogger Engineering Flickr SEO 250

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Is Your Company in the Content Marketing Industry? Smart, optimized content. And guess what?

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

JULY 20, 2010

In doing so, we’ve learned that findings resulting from search and social data mining are incredibly handy for informing creative and content, improving relevance and impact. In today’s post, it’s my pleasure to share some content relevance tips I’ve learned along the way. Easy – you listen!

Social Media 139

Social Media Strategy Consultant Blogger 139

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Your personal brand can take some good points if you communicate to yourself and to others that you are into the creation of your brand and that you are prepared to spend the time, money, and other resources to make it the best in its field. Accelerated by MaxCDN Content Delivery Network. © 2006-2010 Tamar Weinberg.

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

AUGUST 14, 2009

But yet, despite perhaps not having substantial manpower or resources available, Epic Change has made waves of epic proportions in the social media charity world — at least from my perspective. It’s emotional content in whatever media you express yourself best in.&# He calls this “social media human resources.&#

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Social Media Case Study MySpace Yahoo 172

Convince & Convert

APRIL 1, 2010

If Your Story is Inconsistent, At Least Leverage Your Content Ouch. But, it’s widely disparate content usage across social outposts that’s the real mystery. Unfortunately, the same lack of content leverage applies to photographs as well. Why isn’t the Manifesto it’s own tab? Your Web site. At a minimum.

Social Media 120

Social Media Content Analysis Sports 120

Techipedia: Tamar Weinberg

JANUARY 5, 2010

And every year, I hand pick the best articles that I’ve read and compile them in a resource that I hope will last a long time. I painstakingly go through these resources with the hopes that these posts will serve as references for you in years to come. What Makes People Share Content? Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Top 29 Niche Social Media Sites (That Actually Send Traffic) : Andy Hagans consistently updates this list with some great resources that aren’t necessarily being tapped into by many folks, but maybe it’s time for things to change. Here’s a starter guide on using Stumble discovery to get some great ideas.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

APRIL 14, 2010

Nobody wants to have to to a minority that seems to be unhappy with the content you’ve spent hours upon hours writing. Bloggers already give a substantial amount of their time, so asking for more is just wrong. That’s exactly why social media bloggers blog in generalities. Here’s why. Demanding more is selfish.

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

MARCH 24, 2010

&# The question was purposely left open-ended; I wasn’t necessarily seeking out attention in the form of a product pitch, despite the fact that many of those asked are prominent bloggers. Chris Brogan Chris Brogan is a blogger and president of New Marketing Labs. As such, the responses are varied — just the way I wanted it.

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

MARCH 10, 2010

Even though there is a cost for entry for some of the best resources, the solutions were highly worthwhile, I explained. The instruction I gave her and resources I provided, though, were ignored. In the last few years, he moved his forever-changing content online in the format of members-only training guides and forums.

How To 240

How To Marketing SEO Training 240

Convince & Convert

AUGUST 2, 2010

Each of these strategies requires different tactics, resources and success metrics. Are you using Facebook just because of its size, or do you have a concrete rationale for participation? There are five main approaches to using Facebook for businesses.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Techipedia: Tamar Weinberg

JULY 8, 2008

I asked several social media consultants, bloggers, marketers, search engine optimizers, and social media addicts about what they considered to be essential skills and characteristics of the most efficient and results-driven social media consultants. They usually work 70 hour weeks and need to be extremely flexible.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JULY 7, 2010

A few months ago, a big named blogger called out another “expert&# for writing an eBook that included a blog post from this blogger without attribution and completely verbatim. Automation is Okay… in Limited Quantities Sometimes it’s okay to share content you love. I think they are resourceful and on point.

Social Media 251

Social Media Klout Influencer Feed 251

Convince & Convert

MARCH 10, 2010

I'm impressed with the quality as well as the frequency of your solid content. Thanks for sharing such a superfantastic resource. Thanks for sharing such a superfantastic resource. Thanks for sharing such a superfantastic resource. Will tweet and FB now. link] Jon Buscall Great project, great interviews!

Social Media 116

Social Media eBook Strategy Consultant 116

Techipedia: Tamar Weinberg

APRIL 8, 2010

Sure, you can just pay someone to promote an article here and there, but at the end of the day, people are not regularly reading your content. If you reveal trade secrets or confidential information, you might be out of a job today and tomorrow when a future human resources representative finds out about your past infidelities.

Social Media 268

Social Media Marketing Policies Sysomos 268

Convince & Convert

MARCH 23, 2010

Remember that your likelihood of a first-time visitor coming back goes up the more content they consume on that first visit. So, make sure first-time visitors can access other content that may be of interest, convincing them that perhaps they should make a return trip. Incidentally, these internal links are also a SEO positive) 4.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

FEBRUARY 10, 2010

Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. link] ethan Hi Josh, Great feedback will share with the team.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

In social media marketing, you need to start hunting for people who are willing to take the risk to have you promote content or to push a marketing agenda online in front of the right people. I eventually moved into social/content marketing because it was a more natural fit with my skill set (more writing, less testing).

SEO 178

SEO Social Media Marketing Digg 178

Techipedia: Tamar Weinberg

JULY 29, 2010

A few high profile folks have even called my readers lucky for getting great content without any up front monetary commitment. (If If you want great beginner social media content behind a pay wall, check out Exploring Social Media , a project I am working on with Jason Falls and some other great minds.) It’s disrespectful.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

MAY 5, 2010

In short, you’ll need to install the Static FBML app, add a custom tab, and learn the language, which is very similar to HTML, to create content that is appealing to your customers and prospects. Offer Deals Lisa Barone calls this specialized content , and that’s exactly how you should see it. Need some inspiration?

Facebook 279

Facebook How To Marketing URL 279

Convince & Convert

JUNE 22, 2010

Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales.

Social Media 130

Social Media B2B Company Consultant 130

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

The bottom line: If your content is good enough to stand on its own, it will be Retweeted. Sadly enough, the bury reason (which was public for all to see) was not at all about the writer of the post but was about the content itself. Using content from another blog without attribution. This isn’t the way to network !

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Convince & Convert

MAY 27, 2010

Since then, Bulbstorm has run several more Idea Challenges promotions for Tornados, with a success level that’s pretty astounding.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

MAY 26, 2010

Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Create a content ladder to leverage and syndicate your content.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. When you find a pattern, create content to address it. Have them document EVERY question they receive. This is the strategy of creating a Social FAQ.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

AUGUST 10, 2010

McCann : We know not just identities, but also a second order of information about your content publishing frequency, density, and topical focus. And even another order that includes content interactions – who consumers and retweets your content? We can now associate a tremendous amount of data to individuals.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

Add Content to Your Custom Tab If you go view your Page now, you’ll notice when you click the “>>&# tab there is now an “FBML&# option in the drop-down. Let’s add some content to it. To add content, click on “Edit Page&# again on the left below your Page image. Now you need to customize it.

Facebook 279

Facebook How To Applications URL 279

Techipedia: Tamar Weinberg

JANUARY 24, 2008

As usual, I’m loving your content Tamar! Why allocate resources to fluffiness and not to the core problems? No matter what the Digg management thinks it still comes down to USER DRIVEN CONTENT! 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Digg 104

Digg Buy StumbleUpon Social News 104

Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. 80% of consumers content about products and services created by just 16% of the population – [link] [link] Laurence Bret Who are your influencers? It’s entirely possible she is a Mass Influencer.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

I promote good content. Devoting a mere 15-30 minutes every day to keep the content fresh and engaging should be sufficient. Communicating and getting to know people is WAY more important to me than impressing anyone or becoming known as an expert resource. I promote new people. I promote friends. I even enter contests.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

JULY 30, 2010

I don’t even know who wrote “Great Content and Sites! I’m not a great fan of Digg because I find that, as in the cases above, the best content doesn’t necessarily rise to the top. It’s the content written by the most popular kids. Accelerated by MaxCDN Content Delivery Network. But thanks.

Digg 100

Digg Reddit StumbleUpon URL 100

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. At one point we discussed headline writing and what draws clicks within the social media content universe. The appetite for tools content is huge. Extra resources are important.

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

AUGUST 18, 2010

Better question: How can we create content in multiple forms and locations that demonstrates our expertise? How can we find the most influential bloggers and get them to write about our client? Better question: How can we integrate email and social media to increase customization and relevancy?

Questions 160

Questions Social Media Consultant Education 160