Webbiquity SMM

FEBRUARY 17, 2014

But creating and maintaining a successful blog takes more than just producing helpful and original content; as social media expert Heidi Cohen recently wrote , “The most epic content will FAIL without content distribution. If no one sees your content, what good is it?”

Directory 205

Directory How To Forums Social Bookmarking 205

Webbiquity SMM

NOVEMBER 21, 2011

In addition to the traditional benefits of business blogging , recent changes in the way search engines rank content have made blogging crucial for obtaining and maintaining high search engine visibility. Blogger , TypePad ) to fee-based systems (e.g., A blog helps on all three fronts much more than a standard corporate website.

WordPress 185

WordPress Hubspot URL Widget 185

Webbiquity SMM

FEBRUARY 21, 2012

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Content is like singing a song.

B2B 190

B2B Social Media Alltop Marketing 190

Webbiquity SMM

JANUARY 3, 2011

Effectively generate content contributions from subject matter experts in your organization? Produce more stylish and readable content? Tim Gunn’s Top 5 Tips for More Stylish Content by Copyblogger. How can you improve your blog’s position in search engines? Grow your audience? What’s Up, Blog?

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

MARCH 29, 2016

This may be a problem with measurement, or with setting the wrong objectives for social media marketing (it’s far more effective for customer service and driving traffic to top-of-the-funnel content than to direct purchase, for example). Businesses and brands can use LinkedIn to share that type of content on their company pages.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

JANUARY 31, 2011

Based on research, Courtney Wiley reveals what type of content to tweet, when to tweet it, and the ideal frequency of tweeting to use in order to grow a Twitter following. Most bloggers tweet each of their posts only once. Active interacting with others, engaging in conversations, and linking to valuable content.&#.

Tools 193

Tools Twitter Tips Hubspot 193

Webbiquity SMM

OCTOBER 23, 2012

How can you stand out among all the chirping, build your Twitter presence, grow your following, and get your content promoted? Jon Elvekrog details “four concrete strategies to use social advertising to deepen your brand impact on Twitter” for brands, among them getting your content “in front of connected fans.

Tools 203

Tools Tips Twitter Klout 203

Webbiquity SMM

OCTOBER 5, 2010

I’m guessing English isn’t Priyo’s first language so pardon the grammar and word usage issues here, but he presents a nice list of the benefits of Twitter use for business such as for collaboration, promoting content and improving SEO. The A-Z List: How Twitter Can Make You A Better Blogger by Ink Rebels. ** 5 Stars.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

MAY 14, 2013

Particularly with Google’s emphasis in its recent Panda and Penguin algorithm updates on content that is fresh, compelling, unique, social, and naturally linked to, blogs have become even more essential to SEO strategies. Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience.

Resources 195

Resources Tips Syndication SEO 195

Webbiquity SMM

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketers rate social media as the second-most imporant factor (64%) in search, behind only strong content (82%). BtoB Magazine ). Mack Collier ).

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketers rate social media as the second-most imporant factor (64%) in search, behind only strong content (82%). BtoB Magazine ). Mack Collier ).

Statistics 198

Statistics Social Media B2B Marketing 198

Webbiquity SMM

FEBRUARY 23, 2012

The brilliant Shel Holtz explains how organizations can tap into the power of Google+ circles for content marketing, completely apart from brand pages, noting “I’m skeptical about brand pages, since research indicates most people connect with Facebook’s version only to learn about coupons, discounts and special offers.”

Google 195

Google Tips Hubspot Adwords 195