Sherrilynne Starkie
FEBRUARY 23, 2013
Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Blogs offer direct opportunities for brands including banner, text and native advertisements, sponsored content and product reviews.
Sherrilynne Starkie
JANUARY 11, 2013
The issue of blogging ethics came to the fore recently when prominent Canadian wine blogger, Natalie MacLean was accused of copyright infringement by the US wine magazine, Palate Press. Trusting bloggers as journalists. Bloggers may be talented writers and enthusiastic about their subjects, but they are not professional journalists.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sherrilynne Starkie
AUGUST 19, 2014
Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. The sweet spot for blog content is from about 300 to 400 words.
Sherrilynne Starkie
FEBRUARY 16, 2013
Your content marketing program is taking off. Someone has taken your original content and is using it online as if it were their own. You’ll get a notification direct to your inbox if some scrapes or copies your content. And, you might even contact advertisers on the site; they may want to stop supporting plagiarized content.
Sherrilynne Starkie
MARCH 2, 2013
And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. That’s the power of compelling content.
Sherrilynne Starkie
JANUARY 18, 2014
Each New Year’s Day, people resolve to get organized once and for all, and for content marketers being organized can make the difference between being ‘good enough’ and ‘top notch’. Google Keep is a nifty little free app that can help lift a content marketing effort to the next level. The location reminder is really useful.
Sherrilynne Starkie
MAY 14, 2018
Facebookers, bloggers, Instagrammers, YouTube Creators, Podcasters, among others, are all people with whom brands and businesses seek to build relationships. Serve them well by providing interesting, timely content that their audiences want. Share their content in your own channels. Work for the influencer. Meet their deadlines.
Expert insights. Personalized for you.
389 
Let's personalize your content