Direct Marketing Observations

FEBRUARY 17, 2011

I don’t dispute blog posts like this Why Content Curation Is Here to Stay. What I have a problem with is the type of content creation we run across when doing brand monitoring work for clients. and that in and of itself can be revealing-sometimes content that you think is going to be worthwhile turns out to be crap.

Content 162

Content Curation SEO Adwords 162

Direct Marketing Observations

NOVEMBER 17, 2011

I have content creation fatigue and frankly I’m tired. Tired of creating content? Tired of reading the same content? Do you create content for your blog or for your company blog? I know that person is fishing for eyeballs and may be struggling for content. So will I snap out of my content fatigue?

Social Media 162

Social Media Content Banking Blogger 162

Direct Marketing Observations

MARCH 31, 2017

Why do you click on a piece of content? Beyond that, what prompts us, is the text or words in front of the content. Beyond that, what prompts us, is the text or words in front of the content. Just like the content clock or the content calendar does. And marketers and bloggers and brands struggle.

Blogger 137

Blogger Eventful Questions Content 137

Direct Marketing Observations

JANUARY 10, 2011

This is the “Consumers of Content&# generation. Because social media is “still&# new and still growing, the thinking can be that there is always someone new coming to the party that may or may not be reading content for the first time, seeing a site for the first time and using an app for the first time.

Social Media 159

Social Media Microblogging Aggregator Blogger 159

Direct Marketing Observations

AUGUST 24, 2011

We all could mildly claim that we are or were bloggers at one point in time, except that it’s now merely part of what we do for our clients and respective companies. Or where the title of the promo piece was as important as the content contained within? or starting blogger outreach campaigns ? Things are changing.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

FEBRUARY 3, 2012

Salacious content always works. Social media has changed the game for journalists, for newspapers, for magazines, for bloggers and readers. I knew that the post wouldn’t really reveal a secret that I had not read countless times before. So why did I click on it? People are suckers for lists. People like a good car wreck.

Comments 176

Comments Education SEO Blogger 176

Direct Marketing Observations

FEBRUARY 9, 2010

I’ll add a couple of thoughts directed squarely at the corporate side of this discussion that relate to content, trust and brands. Today anyone can produce content and distribute to a potentially sizeable market. With so much content now available, many forms of content quickly become commoditized and thereby become almost irrelevant.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143