Laurel Papworth

JANUARY 17, 2010

PR people need to be careful how they frame an invite to a blogger press event. This social media invite sent to Fashionista highlights some of the issues of running blogger only events. person that I “had&# to come to a Blogger Preview because it was the first one in Australia. Not all bloggers are created equal.

Fashion 96

Fashion Blogger Eventful Social Media 96

Janet Fouts

OCTOBER 2, 2013

A company hires us to do influencer outreach and then has trouble with the way the blogger phases their review or post. Most bloggers intimately know their market. They know the voice of that blogger, how they phrase things, the quirky ways they tell a story, the cutesy background any brand would feel a little squeamish about.

Advertising 182

Advertising Content Marketing Press Release 182

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. This “two pipeline” requirement is pretty unique to the recruiting industry. By Peter Caputa.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Bill Hartzer

SEPTEMBER 22, 2010

If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. You don’t need to be a blogger to take advantage of the newest blogging methods. A few other managers serve as backup bloggers. Embrace Online Networking.

Press Release 112

Press Release RSS Blogger Airlines 112

Twist Image

DECEMBER 26, 2012

Think about Jessica Simpson's latest situation: she doesn't need a publicist to draft up a superfluous press release or run around getting her hair and make-up done to answer the television entertainment news programs. The media that covers your industry will follow you and cover your stories (so long as you're interesting).

Press Release 101

Press Release Training News Embedding 101

Bill Hartzer

AUGUST 16, 2010

You want to reach out to people who have not heard of you or your company before. If there is a news item in your industry that is important and people will talk about it, then immediately post it on your blog. For breaking news in your industry, there is no “best time&# except for “5 minutes ago&#.

Press Release 143

Press Release Engineering News Social Bookmarking 143

Socialized

OCTOBER 2, 2009

The combined effects of social media and a down economy are ruining the PR industry. Companies have slashed both staff and budgets across the board, and public relations is no exception. Still, companies will outsource PR as they always have. Social media is seen by some companies as the new PR. Here’s how.

Social Media 203

Social Media Press Release Journal Reputation 203

Webbiquity SMM

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Companies need to take a broader view of their overall online visibility and embrace a web presence optimization (WPO) approach. Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Proactive Report

JUNE 18, 2021

It makes the company known, accepted and understood. Most prospective customers have done 70% of their homework by the time they contact a company to make a purchase. There are other factors in the environment you need to monitor, so you can spot threats and opportunities that could affect the image of the company.

Small Business 85

Small Business Tips Fashion Groups 85

agora pulse

SEPTEMBER 14, 2020

You may want to make different lists for different verticals in your business depending on the size of your company and the scope of your products and services. After that, start thinking about the companies that may become competitors in the future. Industry leaders. Keep on eye on who might start growing into a competitor.

List 107

List Products Twitter Eventful 107

Ari Herzog

MAY 13, 2010

I receive a lot of press releases by email — and unlike past actions of deleting them, I have lately replied to my senders and asked simple questions to enlightening responses. That’s why we wanted to inform you about a new study that will be released in the next days. I don’t see that in your email. AUSTIN, TX.,

Examples 122

Examples Press Release Marketing Study 122

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

As bloggers, we’ve all experienced it: the completely off topic pitch. With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. There are even more bloggers. Guess what?

Press Release 129

Press Release How To Radian6 Blogger 129

Social Media Strategery

DECEMBER 7, 2011

There’s big news in the PR industry as the Public Relations Society of America (PRSA) recently announced that they are embarking on an international effort to modernize the definition of public relations. I will take responsibility for my strategies and tactics.

Press Release 125

Press Release How To Organization Collaboration 125

Convince & Convert

JULY 7, 2011

I’m glad that more and more companies are putting significant effort into their social media programs. I received two emailed press releases with no cover note and no personalization or explanation of any kind from Braintrust Marketing & Communications in Las Vegas (presumably the agency for Buca di Beppo).

Press Release 152

Press Release comScore Cost ROI 152

Proactive Report

JUNE 9, 2012

In their 2011 State of the Media report Pew Research predicted that the sharing of news content would be the one factor that has the most impact on the news industry in the next decade. Bloggers publishing and sharing your news is a part of your earned media mentions today. Aren’t press releases supposed to be fact driven?

Tips 83

Tips Press Release News Blogger 83

Proactive Report

APRIL 3, 2015

The 2015 Media Trends Affecting Online Newsrooms highlighted 9 areas where companies, both large and small, are missing opportunities. A featured story with visuals : Most company newsroom are still web 1.0. There’s just a list of press release headlines with a link to the full release. Expert database.

Features 40

Features Press Release Smart Phone Skills 40

Writtent Blog

MAY 26, 2014

It’s also about establishing thought leadership and developing authority in your industry. Companies with 51+ website pages get 48% more traffic, and those that publish 15+ blog posts monthly get 5x more traffic than non-bloggers. Smart companies use their blogging section to answer frequently asked questions and solve problems.

SEO 97

SEO Hubspot Press Release Engineering 97

Later

DECEMBER 11, 2020

According to a press release in May 2020, it was a response to the COVID-19 pandemic: . ” via Facebook Press Release. Food blogger, Danielle Salmon offered this advice to brands: “Research Black creatives relative to your industry, find those who resonate with you, and get to know them. Live Shopping.

Trends 52

Trends Instagram Microblogging Meme 52

Later

DECEMBER 11, 2020

According to a press release in May 2020, it was a response to the COVID-19 pandemic: . ” via Facebook Press Release. Food blogger, Danielle Salmon offered this advice to brands: “Research Black creatives relative to your industry, find those who resonate with you, and get to know them. Live Shopping.

Trends 52

Trends Instagram Microblogging Meme 52

Proactive Report

OCTOBER 26, 2011

More and more people are using online news sources to find information on products, services, companies and ideas. Most press releases published online are read by the public looking for data and a survey by Outsell found that online press releases are a major source of data for BtoB buyers prior to purchase.

News 56

News Press Release Yahoo Nielsen 56

Proactive Report

AUGUST 8, 2013

In present day context, these graphs define our personal, family, or business communities on social networking websites – Jeremiah Owyang , Industry Analyst, The Altimeter Group. Vendors are talking to customers, customers are talking to bloggers and one another. How did they get that figure?

Social Graph 58

Social Graph Press Release Loyalty Fashion 58

SocMed Sean

JUNE 23, 2017

This week we welcome guest blogger Robert Everett. Robert is a content and marketing specialist at one of the leading essay writing companies. However, just like websites, the number of mobile apps in every industry is continually increasing, and it’s often difficult to make your mobile application visible to your target audience.

Organization 182

Organization Mobile Apple SEO 182

Diva Marketing Blog

MAY 19, 2009

Today's Diva Marketing Talks with Susan Getgood , Roadmaps (blog) and Getgood Strategic Marketing and Liz Gumbinner , Cool Mom Picks and Moms 101 about how to build successful and respectful blogger relationships programs. Blogger Relations, as other social media strategies, have grown in complexity. Patrick’s Day.

Blogger 40

Blogger Marketing Nielsen Press Release 40

Laurel Papworth

FEBRUARY 11, 2010

I can spot a blogger that is a trained journalist a mile off – especially when they first start blogging. Though that is changing too… Blogger/journalist Josh Marshall at Talkingpointsmemo won a Polk Award for investigative journalism, helping piece together the U.S. I’m not talking about those bloggers.

Blogosphere 80

Blogosphere Social Networking Blogger Press Release 80

Laurel Papworth

APRIL 29, 2012

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. AdAge named in the Top 150 Media Bloggers, and she is on Google’s Plus Recommended List.

Class 85

Class Training Social Media Case Study 85

Waxing UnLyrical

DECEMBER 14, 2010

Creativity is just one of the things you need in this industry to be an outstanding applicant in a sea full of unoriginal fish. Mark as read Approve comment Representing companies as their PR specialist is an extremely important job, I can see what you mean about not just the average applicants making the cut. An ability to listen.

Class 227

Class How To Applications Course 227

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Effectively, they’re porting their press release information to the wide open, and perhaps going a little more granular by featuring content specific to elements of iTunes. If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. Empower them.

Apple 154

Apple Twitter Forums Policies 154

Social Media Network Marketing

FEBRUARY 25, 2008

You don’t want to use your blog to just pimp your products or talk about press releases. Think about the areas where you want to lead the industry and the topics that you want people to think about when they think of your company. Who in your company has expertise in those areas?

Blogroll 50

Blogroll Press Release FeedBurner Tag Cloud 50

Social Media Network Marketing

FEBRUARY 25, 2008

You don’t want to use your blog to just pimp your products or talk about press releases. Think about the areas where you want to lead the industry and the topics that you want people to think about when they think of your company. Who in your company has expertise in those areas?

Blogroll 50

Blogroll Press Release FeedBurner Tag Cloud 50

Jeff Esposito

OCTOBER 25, 2010

The industry is in a state of flux and evolution. Instead of the old fare cup of coffee industry that we grew up in the current state is robust with flavors that would make Starbucks blush. Sure I was a PR and social networking guy for a company, but the acronym wasn’t doing anything for me because it was just letters.

Press Release 30

Press Release Social Networking Industry Blogger 30

Webbiquity SMM

JULY 22, 2014

What role do press releases play in PR today? Is blogger outreach still an effective PR strategy? The awesome Wendy Marx provides an entertaining and video-rich look at how the PR industry has changed over the past decade. A Guide to Press Release Optimization by Business Wire.

Press Release 217

Press Release Nielsen Blogger SEO 217

Laurel Papworth

OCTOBER 8, 2012

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians.

Press Release 111

Press Release scribd Social Media Film 111

ProBlogger

JANUARY 11, 2012

Imagine you are called into your boss’s office and presented with the following assignment: head a new marketing initiative for your entire company. I found myself tasked with running a new online marketing strategy for our company, with little experience, and hardly a clue on how I was going to do it. Where was I even to begin?

SEO 42

SEO Directory Industry Sites 42

Saying It Social

MAY 18, 2010

Your goal is to gain trust by engaging your audience, participating in conversations and sharing valuable, industry-related information, photos, videos, testimonials, press releases, etc. Pingback by Upcoming Events for Growing Companies « Small Business Center | July 4, 2010 | Reply [.] Saying It Social [.]

Social Media 168

Social Media Marketing Small Business Cost 168

Sprout Social

SEPTEMBER 19, 2016

An advantage of using your brand profiles for social media outreach is it seems more official, particularly if your company is well known. If someone from your team is doing the outreach, make sure it’s someone that’s clearly associated with your company. Choose keywords related to your industry. 4S23bzPh3e.

Social Media 40

Social Media BuzzStream Alltop Influencer 40

The Realtime Report

JANUARY 12, 2022

The goal of digital PR is to expand a company’s internet presence. Online press releases are distributed to gain high-quality backlinks, social media mentions, and enhance Search Engine Optimization (SEO). It includes: Publishing articles and press releases. What Is Digital PR & How. Does It Improve SEO?

SEO 185

SEO Press Release Engineering Knowledge Base 185

Rebekah Radice

OCTOBER 23, 2017

How To Build The Most Powerful Personal Brand In Your Industry. They help people to know what is right from wrong; they can help companies to determine if they are on the right path and fulfilling their business goals; and they create an unwavering and unchanging guide.”. Build Buzz, Gain Publicity, and Become Known in Your Industry.

Industry 146

Industry Brands How To Hashtag 146