Waxing UnLyrical

NOVEMBER 10, 2011

One of the reasons I will come back to a blog again and again is that feeling that the blogger is talking to me, not at me. I want to come to a blog to learn something, and interact with that blogger. Putting on an act is not a way to get me to follow you on any social network. Being approachable online is a great thing.

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Company Flickr Blogger Social Media 197

Waxing UnLyrical

DECEMBER 24, 2010

What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. The more popular one is A Digital Nativity , but A Social Network Christmas is fun to watch as well. Since they tell the story through the imagery of social networks, we can relate to them instantly.

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

JANUARY 23, 2015

This is, I think, an interesting, unanticipated consequence of our socially networked world. There will be more niche events, more “exclusive” and/or embargo-type offerings to bloggers and media, and more generation of “buzz” by who’s not invited to the party, as opposed to who made the guest list. Reclaiming influence.

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Trends Consultant Influencer Education 100

Waxing UnLyrical

OCTOBER 27, 2011

When we talk about how to pitch or not to pitch, we often focus on the media/blogger pitches we receive/hear about. And it’s not just email pitches that you need to learn how to write; it’s how to pitch people on social networks, such as Twitter, as well. Focus on building community. Be patient.

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How To Skills Flickr Fashion 225

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

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Class Postrank Comments Tourism 182

Waxing UnLyrical

DECEMBER 5, 2010

As I wrote yesterday’s post, and then read through the comments, I re-learned a lesson I thought I’d already learned: that the community you are trying to build is great; but the community you have is even more important. Bleak (another metal blogger). And my guest bloggers, both frequent and infrequent.

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Class WordPress Postrank Comments 202

Waxing UnLyrical

DECEMBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Walking the Social Talk December 6th, 2010 Tweet These boots were made for talking As editor of Women Grow Business (disclosure: client, which I love ), I come across remarkable blog posts every day.

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Class Comments Eventful Conversation 211

Waxing UnLyrical

AUGUST 7, 2015

That no matter how good it is, how it is disseminated and received in social channels has a lot to do with whether or not your story will get play. So when you’d research bloggers for outreach, that was a huge factor. Then social really started coming into its own. What does this mean for your content?

Content 100

Content Metrics Lurker System 100

Waxing UnLyrical

DECEMBER 4, 2010

Blink The thing with social networks, particularly one such as Twitter, is that the streams move so fast, you barely notice someone’s absence. – is this: if we are going to use social networks to build influence as a way to achieve organizational goals, we have to use them the way they’re meant to be used.

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Class Campaign Klout Influencer 233

Waxing UnLyrical

FEBRUARY 6, 2011

“Social media&# or “social networking&# – which term is correct? And my guest bloggers, both frequent and infrequent. Super Sunday: are you ready for some… advertising! by Davina Brewer. Why: even though I plan not to watch the Super Bowl , Davina might make me change my mind. Read All About It!

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Class Postrank Tourism Survey 144

Waxing UnLyrical

AUGUST 25, 2010

Plaxo: contacts, calendar and e-cards As a social network, I think Plaxo is pretty dismal, no matter how much it tries to Face-Twit-book-terify itself. And my guest bloggers, both frequent and infrequent. Check it out and I’m pretty sure you’ll become a fan. Read All About It! These fine folk did: Jan.

Plaxo 251

Plaxo Products Tools Class 251

Waxing UnLyrical

JANUARY 3, 2011

Don’t let your social media activity die. Clearly, your new employer might have guidelines as to when you can get online and on social networks and when you can’t. And my guest bloggers, both frequent and infrequent. So I understand not being able to be active on SM during work hours. Read All About It!

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Tips Class Postrank Comments 159

Waxing UnLyrical

JUNE 14, 2012

What isn’t reflected in those numbers is that I am part of the Triberr community, which allows bloggers to cross-promote each others’ posts on Twitter. What I’ve shown are simply the results for one post, but if I did a survey of 50,000 posts, the numbers would be equally disparate.

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Apple Survey Case Study Sample 194

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? Then they plan. And talk they do. I know I did. – and 14.9%

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

MAY 22, 2015

Digital media journalists are watching, [which] creates communication opportunities.” ” And sure enough, you can see from the report that Twitter and Facebook are the most frequented social networks when it comes to giving journos story ideas. So, overall takeaways? Don’t lie or fudge the truth.

Review 100

Review Report Content Consultant 100

Waxing UnLyrical

APRIL 2, 2016

So, as the social media landscape – and the economic landscape of the country – changed, AmEx’s efforts kept pace. They broadened the scope of their efforts, they changed them up as social networks ebbed and flowed … but they didn’t give up. Element #5: Community. Community: Example.

Strategy 100

Strategy Case Study Collaboration Communities 100