Josh S Peters

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The Convergence of Search and Social Part 2 – Social Media

Josh S Peters

The content created for branding and awareness is often what gets shared more since they are typically more engaging and designed to be interesting and shareable on social networks which can give them a bump in the search results. Build Community. Facilitate R&D. This is another layer I expect to see grow in 2013.

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The Convergence of Search and Social Part 4 – ZMOT

Josh S Peters

Your search and social strategies can and should play into this part of the ZMOT process. By creating compelling content (purchase or product oriented) and sharing it with your, hopefully ever growing, social community you can be the stimulus that gets people thinking about your products or services.

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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Use a social media listening platform like Radian6, Trakur, Sysomos, etc. and determine what blogs they read, social networks they use, forums or wikis they use, etc. and plan for the kind of resources (like designers, bloggers, etc.) and research your customer, your products, your competitors products, etc.

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