Useful information on how to add "social" into your marketing mix with measurable results. HOME | ABOUT ME | MY COMPANY | @AARONSTROUT | QND PODCAST | 5 MINS OF ME | FLICKR Monday, July 19, 2010 What Do Facebook, The Social Network, Guy Fieri and Scott Monty Have in Common? If you havent seen it, he riffs off the new movie, The Social Network which parodies Facebook and their march toward 500 million members. got a kick out of my dopplerganger and Food Network star, Guy Fieri , who ironically, I met last summer in New York City. Powered by Blogger MORE >>

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. My friend (and client, but he’s a friend first) Shashi Bellamkonda is, I think, genetically-wired to try and talk about new things – no doubt why he’s Network Solutions’ “social media swami,&# and he mentioned it. Bingo. MORE >>

What constitutes a healthy community? In short (although we’ll deal with the long version too), it depends on what you (or your client) wants the online community to be doing, how the community feel about that, how much churn and spam there is, how the numbers reflect the KPIs set and how ‘happy’ the membership is. Perhaps it’s easier to look at what constitutes an ‘unhealthy’ community? The original purpose, theme or appeal is unclear, or lost, and the community is in the throes of a panic-stricken identity crisis. really big question. MORE >>

Well, this isn’t a #FollowFriday for a particular person; rather a site that is written for bloggers by bloggers. The brain child of Danny Brown and contributed to by Joey Strawn , Frank Dicksinson , Aaron Lee , and Judy Dunn , For Bloggers, By Bloggers is chock full of tips for everyone interested in blogging to the most sophisticated blogger. Broken into eight different areas – design, tips, topics, social bookmarking, social networking, theme review, videos, and WordPress – you can get information on just about everything you need. MORE >>

You might remember my telling you about this ; long story short, we were asked to provide digital support for the campaign; specifically, to engage bloggers with the goal of raising awareness for the campaign and the work that OA does to empower women around the globe. Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. Since we didn’t need to focus on promoting the campaign in social networks per se, but were focused on blogger outreach, we did a ton of research. MORE >>