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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. One area in particular which is fast-evolving is social media monitoring (my ex-colleague Michael O’Connor Clarke quipped last week that there’s probably a micro-industry dedicated to watching it).

Sysomos 273
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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. Attribute/drive creative social PR campaigns. Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.” Leveraging real-time data during a crisis.

Data 230
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20 Killer Facts About Business Blogging

Writtent Blog

million people blog on blogging sites and 12 million people blog via social networks ( Barnraisersllc ). 23 % of Internet time is spent on blogs and social networks ( Barnraisersllc ). Bloggers between the ages of 21 and 35 dominate blogging, totaling more than 53%. Sysomos ). Presentation from Writtent. . Insideview ).

Sysomos 104
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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Building this will inform the rest of the strategy, content, and social media platforms you participate on. Knowing this will inform your marketing, social media, SEO, and content strategies. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. you’re going to need.

Strategy 186
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. What about you?

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Missed Opportunities

Twist Image

A lot of those changes have to do with Social Media, but not all of them. Prior to Social Media, we still had people connecting and sharing ideas (online and otherwise). More often than not, you'll see that many of these brands have fairly active corporate Blogs, but those Bloggers spend zero time in the community.

Sysomos 108
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Is Your Twitter Addiction Paying Off

Convince & Convert

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. How can I help you?

Twitter 125