Josh S Peters

article thumbnail

The Convergence of Search and Social Part 2 – Social Media

Josh S Peters

Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Taking a look at the pyramid above we can see what social media is the best at and what should be the base for your social media activities.

article thumbnail

Engagement is Mantra of Social Media, Why Not Mantra of Schools, too?

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Engagement is Mantra of Social Media, Why Not Mantra of Schools, too? Engagement is Mantra of Social Media, Why Not Mantra of Schools, too? in to schools 2.0 ?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Building this will inform the rest of the strategy, content, and social media platforms you participate on. Knowing this will inform your marketing, social media, SEO, and content strategies. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. you’re going to need.

Strategy 186
article thumbnail

The Convergence of Search and Social Part 4 – ZMOT

Josh S Peters

Your search and social strategies can and should play into this part of the ZMOT process. By creating compelling content (purchase or product oriented) and sharing it with your, hopefully ever growing, social community you can be the stimulus that gets people thinking about your products or services. Josh S Peters.

Sample 166
article thumbnail

7 Lessons learned from Toyota's “borrowed” image follies | Shuaism

Josh S Peters

What if some of the bloggers and photogs hated Toyota? Planning To me it doesn’t look like there was much planning on the side of Toyota when setting up the social media column on their site. and one of those answers should have been “lets reach out to the people in our social media column&#.

Flickr 100
article thumbnail

Search and Social Weekly (1.8)

Josh S Peters

I’ve compiled a list of tools you can use to create visualizations, or simply use to communicate visually with your teammates. Enjoy… Warning: these 58 Social Media Tips could Explode your Content Marketing. And how do you use Social Media to spread the word about your “kingly” content? Makes sense.

Diagrams 184
article thumbnail

Is Social Media Changing the Political Climate As We Know It?

Josh S Peters

If he were alive today he would be a staunch advocate of social media. It’s hard to deny the influence of social media in politics. Social Media is a kind of softball for smart and pragmatic politicians looking for low hanging fruit. Not so much through traditional media outlets, but through Twitter.