Josh S Peters

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The Convergence of Search and Social Part 2 – Social Media

Josh S Peters

When it comes to search this means that you can use blogger outreach, community out reach, videos, and other social platforms that can be used to give your content a “social bump” to show higher in the SERPs (Search Engine Results Page). Build Community. SEARCH AND SOCIAL TIPS.

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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

The key is to always start with the goals, then the customer behavior, and then the content followed by SEO optimization and social activation being amplified by paid methods as necessary. Knowing this will inform your marketing, social media, SEO, and content strategies. Simple Search And Social Strategy Framework.

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The Convergence of Search and Social Part 4 – ZMOT

Josh S Peters

By creating compelling content (purchase or product oriented) and sharing it with your, hopefully ever growing, social community you can be the stimulus that gets people thinking about your products or services. The Convergence of Search and Social Part 3 – SEO. Josh S Peters. The Convergence of Search and Social Part 1.

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Search and Social Weekly (1.8)

Josh S Peters

Bloggers face this obstacle every day. It is also a path of resistance to writing or even starting a blog… Meaningful SEO Metrics. As a link builder it is your role to deliver your content to the communities who are most likely to consume and link to it. This is a post of two halves. How do I show up higher in Google?

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