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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This tactic is flawed because it measures authority based on the size of a community, a metric that is unrelated to influence.

Blogger 389
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Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

NOTE: I originally wrote and published this article back in November of 2011 and it has generated a lot of interest over the years. Whether you work for a Fortune 100 company or a blogger who relies on revenue from your content to supplement your income, it’s important to think about what goes into your social media headcount.

Blogger 266
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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. Everything Airbnb publishes on social media is aligned with its commitment to creating belongingness.

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The Importance of Building Community on Your Blog

ProBlogger

The post The Importance of Building Community on Your Blog appeared first on ProBlogger. Today’s principle in our series on successful blogging is all about building community on your blog. 3 hours later my view of how community could be developed online was completely changed. Was it true community?

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I’m a Travel Blogger – Here’s How I Survive as a Creator in a Competitive Market

Buffer Social

I faced this problem when I became a travel blogger and content creator.  Building a brand as a travel blogger hasn’t been easy, especially at the beginning when it seemed like everyone was creating travel content, but instead of letting fear deter me from this path, I saw an opportunity.  

Travel 78
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5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Gatekeepers are the ones who control what is published on their site.

Blogger 263
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What A Dog’s Cancer Taught Me About Community

Waxing UnLyrical

Other things take priority over the time one spends blogging, tweaking, editing, linking… and when there is a team of bloggers to manage, that is a lot of time, even if one has help. I tell you all this not to make excuses for being away, but because part of being in a community means we share what’s going on. We are a community.