Waxing UnLyrical

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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

You might remember my telling you about this ; long story short, we were asked to provide digital support for the campaign; specifically, to engage bloggers with the goal of raising awareness for the campaign and the work that OA does to empower women around the globe. Do not send press releases. The timeframe. And I mean a ton.

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Monday Roundup: SEO Tips

Waxing UnLyrical

Enduring Questions on Press Releases and SEO. Why: Do press releases have search value? Frank Strong tackles this question and provides tips to get the best search results from your press releases. How My Guinea Pigs Became Famous Guest Bloggers. Hence the seven posts below. You’re welcome.

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Where Are Our Fundamentals?

Waxing UnLyrical

A while back, I was involved in a discussion among my PR student community about the balance between social media and public relations. You will start to communicate more efficiently and swiftly with media, bloggers, and your community. Press releases. Guest post by Harrison Kratz.

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Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

Combining creative ability and optimization skills to create compelling, keyword relevant press releases will only prove to be a rewarding public relations effort for your company. And my guest bloggers, both frequent and infrequent. Mark as read Approve comment Great points! Im looking forward to reading more of your posts!

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How To Become A Public Relations Star

Waxing UnLyrical

(Many thanks to @greg_savage and @LucyChisholm for their input) Mike Doman is an Account Executive at Mulberry Marketing Communications in Melbourne, Australia. And my guest bloggers, both frequent and infrequent. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 These fine folk did: Jan.

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15 Reasons Your PR Pitches Suck

Waxing UnLyrical

Assume your press release is as fascinating as the State of the Union speech. I hate to break it to you, but your press release is not. So when you send an email to a journalist, with a terse introductory note telling them to “please read the press release below,&# do you really think they will be enchanted?

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The Continuing Evolution of the Indian PR Landscape

Waxing UnLyrical

Their customers are online and, in order to connect with them, it is essential that they have a social presence to connect and engage with their target community. Multimedia & crisp communication. If you can communicate the message in 140 characters, you’ve nailed it! Online & blogger engagement.